GoPro Just Announced the Cheap Tiny Camera You’ve Been Waiting For

Many casual photographers have been wanting to dip their toes into the GoPro water for some time, but have found the company’s tiny but high-quality cameras too expensive to make the leap at upwards of $200, with the top models costing as much as $500.

But now they can go ahead and jump in; GoPro just announced the “Hero,” a scaled-back, entry-level model that’s perfect for first-time GoPro-ers who don’t need the top-of-the-line features found in GoPro’s flagship cameras. And the cost? Only $129.

Here’s what the Hero features:

Those features don’t hold up to GoPro’s absolute newest models, which pack ultra high-def 4K video modes. But if you don’t need crazy-high-def video capabilities, the Hero looks pretty great.

Interestingly, GoPro’s entry-level Hero comes at a pretty terrible time for Polaroid — yes, Polaroid — which just dropped a $99 entry-level GoPro competitor called the Polaroid Cube.

While the Cube is a bit cheaper, GoPro’s been building these tiny cameras for a long time, and they come with the benefit of access to GoPro’s immense ecosystem. With the Hero, GoPro is set to nip Polaroid’s cubed competition in the bud before it ever takes root.