Ello, an ad-free, invitation-only social network, has been dubbed the “anti-Facebook” after its August launch, but even that characterization might be giving Facebook too much credit, according to Ello’s feisty CEO.
“We don’t consider Facebook to be a competitor,” said Paul Budnitz in an interview with Bloomberg Businessweek. “We consider them to be an advertising platform more than a social network.”
That was just the opening shot in a wide ranging interview in which Budnitz opened fire on Facebook’s design, content and ad-based business model. Budnitz says that Ello can turn a profit by selling add-on features directly to a few users.
He claims to have tapped into a wellspring of discontent with Facebook, signing up users at a rate of 50,000 an hour after Ello suddenly skyrocketed in popularity last week. That’s just a drop in bucket compared with Facebook’s 1.3 billion users, but Ello’s CEO insists that he only wants the users who share his team’s vision of what a social network should and should not be. The site requires users to agree to a manifesto that states, “You are not a product.” Those who select “disagree” are redirected to Facebook’s website.
More Must-Read Stories From TIME
- How an Online Pharmacy Sold Millions Worth Of Dubious COVID-19 Drugs — While Patients Paid the Price
- Why Literally Millions of Americans Are Quitting Their Jobs
- Meet the Women Participating in the Study That Could Change Future of Breast Cancer
- Inside the Battle for the Hearts and Minds of Tomorrow's Business Leaders
- An Innovative Washington Law Aims to Get Foreign-Trained Doctors Back in Hospitals
- Why the Ex-Husband of a Missing Chinese Billionaire Is Risking All to Tell Their Story
- Timothée Chalamet Wants You to Wear Your Heart on Your Sleeve