These Ads Show Rob Lowe Like You’ve Truly Never Seen Him Before

Well, this is literally the most hideous we’ve ever seen the notoriously gorgeous (and possibly ageless?) Rob Lowe look.

A new ad campaign from DirecTV features the West Wing and Parks and Recreation actor as a few distinct versions of himself. First, there’s him as a DirecTV customer, which is a regular, handsome, gregarious Rob Lowe. But there’s also him as a cable user, which is a disgusting and creepy Rob Lowe (see above) along with a completely hideous Rob Lowe (see below.)

We have to admit that this is some pretty effective advertising. If you’re saying that using DirecTV will make me as hot and youthful as Rob Lowe (even though he’s 26 years older than me), sign me up.