Political ads about energy and the environment will likely reach their highest number ever this election cycle, according to the Cook Political Report.
While these issues usually don’t rule the national polls of top midterm election priorities, there are several competitive races this cycle with energy at the forefront, especially in the Senate. There is also new outside money being spent on environmental issues, particularly from billionaire Tom Steyer, who has spent a reported $26.6 million of his own money this cycle to raise the profile of climate change through his super-PAC NextGen Climate Action.
“We’ve already seen more spots in U.S. Senate general elections alone (87,000 as of September 12) than we saw by this point in both Senate and House races in 2008 (56,000),” writes Elizabeth Wilner, a Senior Vice President of Kantar Media Ad Intelligence and contributing editor of the Cook Political Report. “If you add in 2014 House spots, we’ve nearly doubled the 2008 number (102,000). And with overall trends in advertising being what they are, with spot counts increasing over time, logic points to 2014 being the biggest cycle for energy/environment-related advertising, ever.”
Many of the “toss-up” Senate races this year have candidates bashing each other over energy industries that are economically or culturally important to the state. The prospect of the Keystone XL pipeline has ignited races from Michigan down to Louisiana, where Sen. Mary Landrieu (D-La.) is trying to prove how her chairmanship on the Energy and Natural Resources Committee will help the state increase its offshore oil and gas drilling in the Gulf of Mexico.
In Kentucky, Senate Minority Leader Mitch McConnell has campaigned on his commitment to fight the “War on Coal” while his Democratic rival, Kentucky Secretary of State Allison Lundergan Grimes, hit the airwaves to put distance between herself and President Barack Obama on the issue. In Colorado, the support for the green energy industry has thrust Republican Rep. Cory Gardner’s and Democratic Sen. Mark Udall’s campaigns to cut ads with their candidates in front of wind turbines. And in Alaska, Democratic Sen. Mark Beigch has aired an ad of him driving a snowmobile over the ice of the Arctic Ocean to tout his efforts to expand drilling there. In a response ad for Republican opponent Dan Sullivan—a former commissioner of the Alaska’s Department of Natural Resources—an X Games medalist criticized Begich’s “lame tricks,” driving skills and voting record.
Some energy industries appear to have a have a greater hold than others on donors’ wallets. While Democrats and Republicans are spending hundreds of thousands of dollars to figure out who is more pro-coal in Rep. Nick Rahall’s southern West Virginia district, NextGen Climate Action has yet to receive much support, receiving four donations of $250, $500, $300 and $2,500 in August, according to Bloomberg.