--- title: Puppy in Budweiser Anti Drinking and Driving Ad description: Adorable puppy stars in new Budweiser anti drinking and driving PSA canonical: https://time.com/3418446/budweiser-puppy-anti-drunk-driving-campaign/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-09-22T15:51:42.000Z article:modified_time: 2026-04-13T07:13:22.382Z og:title: Puppy in Budweiser Anti Drinking and Driving Ad og:description: This ad will melt your heart og:url: https://time.com/3418446/budweiser-puppy-anti-drunk-driving-campaign/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt85504d6aaac48e5d/6986a497e53aba66c64d4898/screen-shot-2014-09-22-at-11-24-03-am.png?branch=production&width=1920&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Screen Shot 2014-09-22 at 11.24.03 AM og:type: article twitter:card: summary_large_image twitter:title: Puppy in Budweiser Anti Drinking and Driving Ad twitter:description: This ad will melt your heart twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt85504d6aaac48e5d/6986a497e53aba66c64d4898/screen-shot-2014-09-22-at-11-24-03-am.png?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  # This Puppy Is the Face of Budweiser's Tear Jerker Anti-Drunk Driving Campaign by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Sep 22, 2014 3:51 PM UTC  Budweiser by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Sep 22, 2014 3:51 PM UTC Budweiser, a [leading expert in interspecies friendship](http://time.com/3870/budweiser-puppy-love-super-bowl-commercial/), released a poignant PSA Friday with a resonating message: Don’t drink and drive — You will break your puppy’s heart. Anheuser-Busch InBev [used ad agency Momentum Worldwide](http://adage.com/article/see-the-spot/budweiser-drunk-drivers-kill-puppy-love/295058/) to create the 60-second spot, which shows the evolving relationship between an adorable man and his adorable yellow lab, the same breed used in Budweiser’s successful Super Bowl ad campaign. In a moment of worry, the man is shown leaving his house with friends and a few buds and not coming home. The dog whimpers. The audience holds its collective breath. While we fear for the worst, in the end it turns out that he just spent the night at his friend’s house to stay safe. The puppy might have peed on the floor (that’s our guess of what cut footage holds), but at least the best friends will be able to play for years to come. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3418446/budweiser-puppy-anti-drunk-driving-campaign/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3418446/budweiser-puppy-anti-drunk-driving-campaign/"},"headline":"This Puppy Is the Face of Budweiser's Tear Jerker Anti-Drunk Driving Campaign","datePublished":"2014-09-22T15:51:42.000Z","dateModified":"2026-04-13T07:13:22.382Z","description":"This ad will melt your heart","url":"https://time.com/3418446/budweiser-puppy-anti-drunk-driving-campaign/","keywords":["Newsfeed","Living","animals","Advertising","Business topic","Budweiser","Drunk-driving"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt85504d6aaac48e5d/6986a497e53aba66c64d4898/screen-shot-2014-09-22-at-11-24-03-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt85504d6aaac48e5d/6986a497e53aba66c64d4898/screen-shot-2014-09-22-at-11-24-03-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2014-09-22 at 11.24.03 AM","caption":"","creditText":"Budweiser","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3418446/budweiser-puppy-anti-drunk-driving-campaign/","name":"This Puppy Is the Face of Budweiser's Tear Jerker Anti-Drunk Driving Campaign"}}]}] ```