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Apple Sold More Than 10 Million New iPhones in Just 3 Days

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People wait to buy the new Apple iPhone 6 and 6 Plus devices outside an Apple store in Hong Kong on Sept. 19, 2014Vincent Yu—AP
By Fortune / John Kell

Apple sold over 10 million new iPhones over the weekend, the company said Monday, a new record for the gadgets maker and results that exceeded the company’s expectations.

Apple unveiled two new smartphones earlier this month — the iPhone 6 and iPhone 6 Plus — phones that feature trendy larger screens, faster speeds and fancier cameras. The iPhone 6 starts at $199 on a two-year carrier contract at 16GB, while the iPhone 6 Plus (the phone with an even larger screen) — starts at $299 for 16 GB.

For those keeping track, the sales milestone isn’t a huge leap from a year ago: Apple in September 2013 said it sold 9 million iPhone 5S and iPhone 5C models, at the time a record.

The latest launch kicked off on Friday across a handful of markets, including the U.S., Japan and the U.K., with more markets to be added this Friday. Apple expects to sell its newest iPhones in 115 countries by the end of the year.

See the World Await and Celebrate Apple's iPhone 6

People pass time as they wait outside an Apple store for the iPhone 6 and 6 Plus in London on Sept. 17, 2014.
People pass time as they wait outside an Apple store for the iPhone 6 and 6 Plus in London on Sept. 17, 2014. Lefteris Pitarakis—AP
People wait for the release of Apple's new iPhone 6 and 6 Plus in front of the Apple Store in Tokyo on Sept. 18, 2014.
People wait in line in front of the Apple Store in Tokyo on Sept. 18, 2014.Yuya Shino—Reuters
A man sleeps in a tent in the queue outside an Apple store in London on Sept. 18, 2014.
A man sleeps in a tent in the queue outside an Apple store in London on Sept. 18, 2014.Justin Tallis—AFP/Getty Images
A man wearing a replica of an iPhone 6 Plus model on his head yawns while waiting in front of the Apple Store in Tokyo on Sept. 19, 2014.
A man wearing a replica of an iPhone 6 Plus model on his head yawns while waiting in front of an Apple Store in Tokyo on Sept. 19, 2014.Yuya Shino—Reuters
A woman sleeps in a chair as she waits in queue outside the Apple store in London on Sept. 18, 2014.
A woman sleeps in a chair as she waits in queue outside the Apple store in London on Sept. 18, 2014. Justin Tallis—AFP/Getty Images
A staff member removes a display poster of iPhone 5S at the Apple store in Tokyo on Sept. 18, 2014,.
A staff member removes a display poster of iPhone 5S at an Apple store in Tokyo on Sept. 18, 2014,.Yuya Shino—Reuters
Customers queue outside an Apple store in Hong Kong on Sept. 19, 2014.
Customers queue outside an Apple store in Hong Kong on Sept. 19, 2014. Xaume Ollerose—AFP/Getty Images
Ken Miyauchi Vice President of Softbank, Japanese mobile phone company and actress Sayaka Kanda, in a pink dress, react during a ceremony to mark the first day of sales of the latest iPhone 6 and 6 Plus at a store in Tokyo on Sept. 19, 2014.
Ken Miyauchi Vice President of Softbank, Japanese mobile phone company and actress Sayaka Kanda, in a pink dress, react during a ceremony to mark the first day of sales of the latest iPhone 6 and 6 Plus at a store in Tokyo on Sept. 19, 2014.Shizuo Kambayashi—AP
Apple iPhone 6 and iPhone 6 Plus go on sale in USA
After being first in line for 19 days, Moon Ray, from Jackson, Miss. runs the gauntlet of Apple store workers as she enters the Fifth Avenue Apple store in New York on Sept. 19, 2014.Peter Foley—EPA
Apple store staff high five customers as they enter the store in Tokyo on Sept. 19, 2014.
Apple store staff high five customers as they enter an store in Tokyo on Sept. 19, 2014.Chris McGrath—Getty Images
A man wearingaA man wearing a mask depicting Apple's co-founder Steve Jobs holds up a cardboard cut-out of Apple's new iPhone 6, as he walks into the Apple Store in Tokyo on Sept. 18, 2014. a mask depicting Steve Jobs holds up a cardboard cut-out of Apple's new iPhone 6, as he walks into the Apple Store in Tokyo
A man wearing a mask depicting Apple's co-founder Steve Jobs holds up a cardboard cut-out of Apple's new iPhone 6, as he walks into an Apple Store in Tokyo on Sept. 18, 2014.Yuya Shino—Reuters
Andreas Gibson celebrates as he exits the Apple store after being the first to purchase an iPhone 6 Plus on Sept. 19, 2014 in New York.
Andreas Gibson celebrates as he exits an Apple store in New York after being the first to purchase an iPhone 6 Plus on Sept. 19, 2014. Julie Jacobson—AP
Jamael Ahmed jumps in the air as he leaves the store after being the first to purchase the iPhone 6 at Apple Covent Gardens in London on Sept. 19, 2014.
Jamael Ahmed jumps in the air as he leaves the store after being the first to purchase the iPhone 6 at Apple Covent Gardens in London on Sept. 19, 2014.Ben A. Pruchnie—Getty Images

Apple’s product launches typically generate strong early sales results and a lot of buzz — videos and news stories often focus on the long lines outside the electronics behemoth’s retail stores. Apple often touts such buzz, and even in the company press statement on Monday, CEO Tim Cook hinted demand was too hot to handle by saying, “We could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”

Though Apple continues to churn out strong sales, the company has also been ceding some market share in the worldwide smartphone market as other rivals produce low-cost smartphones, which contrasts with Apple’s strategy to focus on more premium-priced gadgets. Apple’s worldwide smartphone-market share, in terms of units shipped, stood at 11.7% in the second quarter of this year, down from 18.8% in the same quarter in 2011, according to research firm International Data Corp. Samsung’s smartphones have taken some of Apple’s market share, though even that company has faced pressure as more affordable options hit shelves.

This article originally appeared on Fortune.com

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