![A man wearing a mask depicting Steve Jobs holds up a cardboard cut-out of Apple's new iPhone 6, as he walks into the Apple Store in Tokyo A man wearingaA man wearing a mask depicting Apple's co-founder Steve Jobs holds up a cardboard cut-out of Apple's new iPhone 6, as he walks into the Apple Store in Tokyo on Sept. 18, 2014. a mask depicting Steve Jobs holds up a cardboard cut-out of Apple's new iPhone 6, as he walks into the Apple Store in Tokyo](https://api.time.com/wp-content/uploads/2014/09/apple-iphone-6-release13.jpg?quality=85&w=2400)
By TIME Staff
![Britain Apple iPhone People pass time as they wait outside an Apple store for the iPhone 6 and 6 Plus in London on Sept. 17, 2014.](https://api.time.com/wp-content/uploads/2014/09/apple-iphone-6-release1.jpg?quality=75&w=2400)
![People wait for the release of Apple's new iPhone 6 and 6 Plus in front of the Apple Store at Tokyo's Ginza shopping district People wait for the release of Apple's new iPhone 6 and 6 Plus in front of the Apple Store in Tokyo on Sept. 18, 2014.](https://api.time.com/wp-content/uploads/2014/09/apple-iphone-6-release2.jpg?quality=75&w=2400)
![BRITAIN-US-IT-APPLE-IPHONE A man sleeps in a tent in the queue outside an Apple store in London on Sept. 18, 2014.](https://api.time.com/wp-content/uploads/2014/09/apple-iphone-6-release3.jpg?quality=75&w=2400)
![A man wearing a replica of an iPhone 6 Plus model on his head yawns while waiting for the release of Apple's new iPhone 6 and 6 Plus in Tokyo A man wearing a replica of an iPhone 6 Plus model on his head yawns while waiting in front of the Apple Store in Tokyo on Sept. 19, 2014.](https://api.time.com/wp-content/uploads/2014/09/apple-iphone-6-release4.jpg?quality=75&w=2400)
![BRITAIN-US-IT-APPLE-IPHONE A woman sleeps in a chair as she waits in queue outside the Apple store in London on Sept. 18, 2014.](https://api.time.com/wp-content/uploads/2014/09/apple-iphone-6-release5.jpg?quality=75&w=2400)
![A staff of Apple store removes a display poster of iPhone 5S as they prepare for Apple's new iPhone 6 and 6 Plus sale at Tokyo's Omotesando shopping district A staff member removes a display poster of iPhone 5S at the Apple store in Tokyo on Sept. 18, 2014,.](https://api.time.com/wp-content/uploads/2014/09/apple-iphone-6-release6.jpg?quality=75&w=2400)
![HONG KONG-US-APPLE-TECHNOLOGY-SMARTPHONES-RETAIL Customers queue outside an Apple store in Hong Kong on Sept. 19, 2014.](https://api.time.com/wp-content/uploads/2014/09/apple-iphone-6-release7.jpg?quality=75&w=2400)
![Japan Apple iPhone Ken Miyauchi Vice President of Softbank, Japanese mobile phone company and actress Sayaka Kanda, in a pink dress, react during a ceremony to mark the first day of sales of the latest iPhone 6 and 6 Plus at a store in Tokyo on Sept. 19, 2014.](https://api.time.com/wp-content/uploads/2014/09/apple-iphone-6-release9.jpg?quality=75&w=2400)
![Apple iPhone 6 and iPhone 6 Plus go on sale in USA Apple iPhone 6 and iPhone 6 Plus go on sale in USA](https://api.time.com/wp-content/uploads/2014/09/apple-iphone-6-release10.jpg?quality=75&w=2400)
![Apple iPhone 6/6 Plus Launch in Japan Apple store staff high five customers as they enter the store in Tokyo on Sept. 19, 2014.](https://api.time.com/wp-content/uploads/2014/09/apple-iphone-6-release11.jpg?quality=75&w=2400)
![A man wearing a mask depicting Steve Jobs holds up a cardboard cut-out of Apple's new iPhone 6, as he walks into the Apple Store in Tokyo A man wearingaA man wearing a mask depicting Apple's co-founder Steve Jobs holds up a cardboard cut-out of Apple's new iPhone 6, as he walks into the Apple Store in Tokyo on Sept. 18, 2014. a mask depicting Steve Jobs holds up a cardboard cut-out of Apple's new iPhone 6, as he walks into the Apple Store in Tokyo](https://api.time.com/wp-content/uploads/2014/09/apple-iphone-6-release13.jpg?quality=75&w=2400)
![iPhone 6 Andreas Gibson celebrates as he exits the Apple store after being the first to purchase an iPhone 6 Plus on Sept. 19, 2014 in New York.](https://api.time.com/wp-content/uploads/2014/09/apple-iphone-6-release14.jpg?quality=75&w=2400)
![Launch Of The iPhone 6 & iPhone 6 Plus Jamael Ahmed jumps in the air as he leaves the store after being the first to purchase the iPhone 6 at Apple Covent Gardens in London on Sept. 19, 2014.](https://api.time.com/wp-content/uploads/2014/09/apple-iphone-6-release15.jpg?quality=75&w=2400)
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