Bono doesn’t view his songs as children—they’re more like parents.
“They tell you what to do, they tell you how to behave,” the U2 singer told TIME. “These songs, we worked quite hard on them over the years, and we really didn’t want—they really didn’t want them to be ignored.”
The best way to get the world’s attention? Give the album, for free, to all 500 million iTunes users. The unique release of their latest album, Songs of Innocence, was announced at Apple’s event on Sept. 9.
In the video above, the members of U2 explain how the first album release of its kind came about.
- LeBron James Could Take Pickleball—Yes, Pickleball—to the Next Level
- It's Going to Be a Lot More Expensive to Heat Your Home This Winter. Here's What To Expect
- The U.S. Might Be the Surprising Determining Factor in the Future of Armenia
- Rapper Saucy Santana Is Opening a Door For His Community
- Here are the Biggest Moments from the TIME100 Leadership Forum and Impact Awards in Singapore
- Column: Russia Wants to Lock Ukraine Back in the Soviet Cellar
- As the Kanjuruhan Tragedy Shows, Indonesia Has Not Resolved Its Long-Standing Problem of Soccer Violence
- Here's Everything New on Netflix in October 2022
- A New Documentary Series Illuminates the History and Evolution of Queer Horror