With the input of more than 100 people living with HIV, the Centers for Disease Control and Prevention (CDC) launched a new ad campaign today called “HIV Treatment Works.” The message: If you’re HIV positive, get treatment early and stick with it.
Many people don’t immediately start or stay on medication for a variety of reasons, including the cost of the drugs, poor access to health care, a lack of knowledge about effective treatments, and stigma about the disease, says Dr. Nick DeLuca, Chief of the Prevention Communication Branch in the Division of HIV/AIDS Prevention at CDC. Of the 1.1 million Americans living with HIV, only 1 in 4 have an undetectable viral load, the CDC says, which means that the viral levels in their blood are suppressed and are unlikely to be transmitted to other people. At least some of that rate, the CDC says, is due to a lack of adherence to medication.
Though antiretroviral therapy requires daily medication and frequent doctor visits and blood draws, it’s highly effective. “We know that if we get individuals living with HIV on treatment early, it’s the best thing to improve their individual health,” DeLuca says. People who start and continue treatment are 96% less likely to transmit it to others, and they’re less likely to get sick themselves because of improved immune function.
About 50,000 Americans per year contract HIV, a rate that’s remained steady since the mid-1990s. Of the new infections, 44% are African-Americans; black males are especially at risk. About a quarter of all new infections happened in people between ages 13-24.
More Must-Reads from TIME
- Introducing the 2024 TIME100 Next
- Sabrina Carpenter Has Waited Her Whole Life for This
- What Lies Ahead for the Middle East
- Why It's So Hard to Quit Vaping
- Jeremy Strong on Taking a Risk With a New Film About Trump
- Our Guide to Voting in the 2024 Election
- The 10 Races That Will Determine Control of the Senate
- Column: How My Shame Became My Strength
Write to Mandy Oaklander at mandy.oaklander@time.com