PETA is taking a short break from its hyperbolic, often overtly sexually demeaning, marketing strategy to talk to millennials in a language they might better understand: emojis.
The dialogue-free commercial, called “Beyond Words,” uses emojis to tell viewers that instead of worrying about this:
We should worry about that:
Spoiler alert: all the cute animals turn into skulls.
BPG made the ad, which will also run in magazines and on social media … which is a given since the entire concept is based on emojis. What say you: More or less effective than breaking down Pamela Anderson’s body into cuts of meat?