--- title: DiGiorno's Tweet Using #WhyIStayed Hashtag Backfires description: Unintentionally, it says canonical: https://time.com/3308861/digiorno-social-media-pizza/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-09-09T14:20:21.000Z article:modified_time: 2026-04-13T07:13:03.398Z og:title: DiGiorno's Tweet Using #WhyIStayed Hashtag Backfires og:description: Unintentionally, it says og:url: https://time.com/3308861/digiorno-social-media-pizza/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt043da3c54bf98c34/6986a2733bc99974631a5353/94573064.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: DiGiorno Pizzas are displayed at an Associated Supermarket i og:type: article twitter:card: summary_large_image twitter:title: DiGiorno's Tweet Using #WhyIStayed Hashtag Backfires twitter:description: Unintentionally, it says twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt043da3c54bf98c34/6986a2733bc99974631a5353/94573064.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # DiGiorno Used a Hashtag About Domestic Violence to Sell Pizza > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Sep 9, 2014 2:20 PM UTC  DiGiorno Pizzas are displayed at an Associated Supermarket in New York DiGiorno Pizzas are displayed at an Associated Supermarket in New York Bloomberg—Bloomberg via Getty Images by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Sep 9, 2014 2:20 PM UTC Monday night provided the perfect example of why social media can be simultaneously inspiring and soul crushing. Twitter lit up after the suspension of NFL player Ray Rice for beating his wife Janay, with [thousands of women](http://time.com/3307109/twitter-ray-rice-domestic-violence-abuse-whyistayed-whyileft/) opening up about #WhyIStayed in violent relationships. Janay Rice has faced criticized for her decision to stay with her husband following the incident of domestic abuse. But in an attempt to stay #social #media #relevant, DiGiorno’s Twitter account hijacked the trending hashtag to … sell frozen pizza. > [](https://twitter.com/TruongCampaign/status/509328163101741056) Quickly realizing its error, DiGiorno deleted the tweet and explained that it actually hadn’t taken the extra ten seconds to click on the hashtag to see what exactly it was contributing to. > [](https://twitter.com/DiGiornoPizza/status/509178151927173120) DiGiorno’s entire “brand” [relies on snark](http://digiday.com/brands/digiorno-brilliantly-trolls-delivery-twitter/) and exploiting trending topics. But this instance was nothing like cracking jokes about #TheSoundofMusicLive. > [](https://twitter.com/DiGiornoPizza/status/408775285803212801) And it has been apologizing to the many people it offended ever since: > [](https://twitter.com/hbecerraLATimes/status/509207862003109888) Brands, please: look before you tweet. ([_h/t: Mic_](http://mic.com/articles/98334/digiorno-pizza-proves-that-brands-should-really-just-never-ever-tweet)) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3308861/digiorno-social-media-pizza/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3308861/digiorno-social-media-pizza/"},"headline":"DiGiorno Used a Hashtag About Domestic Violence to Sell Pizza","datePublished":"2014-09-09T14:20:21.000Z","dateModified":"2026-04-13T07:13:03.398Z","description":"Unintentionally, it says","url":"https://time.com/3308861/digiorno-social-media-pizza/","keywords":["Newsfeed","Living","Social Media","Advertising","Brands","Fail","Janay Rice"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt043da3c54bf98c34/6986a2733bc99974631a5353/94573064.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt043da3c54bf98c34/6986a2733bc99974631a5353/94573064.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"DiGiorno Pizzas are displayed at an Associated Supermarket i","caption":"DiGiorno Pizzas are displayed at an Associated Supermarket i","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3308861/digiorno-social-media-pizza/","name":"DiGiorno Used a Hashtag About Domestic Violence to Sell Pizza"}}]}] ```