Monday night provided the perfect example of why social media can be simultaneously inspiring and soul crushing.
Twitter lit up after the suspension of NFL player Ray Rice for beating his wife Janay, with thousands of women opening up about #WhyIStayed in violent relationships. Janay Rice has faced criticized for her decision to stay with her husband following the incident of domestic abuse.
But in an attempt to stay #social #media #relevant, DiGiorno’s Twitter account hijacked the trending hashtag to … sell frozen pizza.
Quickly realizing its error, DiGiorno deleted the tweet and explained that it actually hadn’t taken the extra ten seconds to click on the hashtag to see what exactly it was contributing to.
DiGiorno’s entire “brand” relies on snark and exploiting trending topics. But this instance was nothing like cracking jokes about #TheSoundofMusicLive.
And it has been apologizing to the many people it offended ever since:
Brands, please: look before you tweet.
(h/t: Mic)
- About That Devastating Tom-Shiv Scene in Succession's Premiere
- Why Humza Yousaf's Win Is 'Historic' for Scotland
- For Both Donald Trump and Alvin Bragg, the Central Park Jogger Case Was a Turning Point
- If Donald Trump Is Indicted, Here's What Would Happen Next in the Process
- Alison Roman Won't Sugarcoat It
- Why Not All Observant Muslims Fast During Ramadan
- It's Time to Say a Loving Goodbye to John Wick
- Who Should Be on the 2023 TIME100? Vote Now
- Column: Ozempic Exposed the Cracks in the Body Positivity Movement