--- title: Dr. Seuss Books New Stories Released: 5 Facts About the Author description: From TIME's 1967 profile of the beloved author canonical: https://time.com/3304192/dr-seuss-facts/ author: Lily Rothman article:opinion: false article:content_tier: free article:published_time: 2014-09-09T13:30:00.000Z article:modified_time: 2026-02-21T10:03:49.083Z article:section: History og:title: 5 things you might not know about Dr. Seuss og:description: From TIME's 1967 profile of the beloved author og:url: https://time.com/3304192/dr-seuss-facts/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt62e510631a2ea806/6986a25ff983e7e3f404f878/seuss.png?branch=production&width=553&quality=75&auto=webp&crop=16:9 og:image:width: 553 og:image:height: 311 og:image:alt: Dr. Seuss, Aug. 11, 1967 og:type: article twitter:card: summary_large_image twitter:title: 5 things you might not know about Dr. Seuss twitter:description: From TIME's 1967 profile of the beloved author twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt62e510631a2ea806/6986a25ff983e7e3f404f878/seuss.png?branch=production&width=553&quality=75&auto=webp&crop=16:9 ---  # 5 Things You Might Not Know About Dr. Seuss > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription.  by [Lily Rothman](https://time.com/author/lily-rothman/)  ## Lily Rothman Rothman is managing editor at TIME. Sep 9, 2014 1:30 PM UTC  From the Aug. 11, 1967, issue of TIME From the Aug. 11, 1967, issue of TIME TIME  by [Lily Rothman](https://time.com/author/lily-rothman/)  ## Lily Rothman Rothman is managing editor at TIME. Sep 9, 2014 1:30 PM UTC Dr. Seuss, who died in 1991, is back in the news with the release Tuesday of the new book [_Horton and the Kwuggerbug and More Lost Stories._](http://www.randomhousekids.com/books/detail/234695-horton-and-the-kwuggerbug-and-more-lost-stories?isbn=9780385382984#.VA3jL0hUR9k) The book contains four stories that were published in _Redbook_ in the 1950s, where the celebrated _The Cat in the Hat_ author had a regular column. In 1967, TIME sent a reporter to cover a summer program for kids at the La Jolla Museum of Art in California, which also starred Theodore Geisel, better known then and now as Dr. Seuss. “If you don’t get imagination as a child, you probably never will,” he said, explaining the need for the program, “because it gets knocked out of you by the time you grow up.” In honor of his lesser-known stories, here are a few lesser-known facts from that 1967 story: **Dr. Seuss wasn’t necessarily for kids.**The career-making images that TIME cited? An advertising campaign for Flit insecticide. **Dr. Seuss’s wife helped him develop his stories.**Their marriage was financed, TIME reported, by a “cartoon of egg-nog-drinking turtles” that Dr. Seuss sold to _Judge_ magazine in 1927\. (Sadly, she died only a few months after that 1967 profile was published.) **Dr. Seuss had no formal art training.**He walked out on “a high-school art teacher who refused to let him draw with his drawing board turned upside down” and that was that. For non-art education, he went to Dartmouth and Oxford. **Dr. Seuss’s early vocabulary was inspired by school curricula.**Many books meant to teach kids reading used standardized lists of basic words that should be known by students of various ages, and Dr. Seuss’ work — despite the fantastical nature of the stories those words created — was no exception. He stopped using the lists when he no longer found them adequate, “because,” TIME explained, “today’s television-viewing children have an expanded vocabulary.” **Dr. Seuss worked on an Oscar-winning animated short film.**Dr. Seuss’s _Gerald McBoing-Boing_ cartoon won the Academy Award in 1951\. You can watch it here: **_Read the full 1967 profile of Dr. Seuss here, in TIME’s archives:_** [The Logical Insanity of Dr. Seuss](http://content.time.com/time/subscriber/article/0,33009,899723,00.html) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3304192/dr-seuss-facts/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3304192/dr-seuss-facts/"},"headline":"5 Things You Might Not Know About Dr. Seuss","datePublished":"2014-09-09T13:30:00.000Z","dateModified":"2026-02-21T10:03:49.083Z","description":"From TIME's 1967 profile of the beloved author","url":"https://time.com/3304192/dr-seuss-facts/","keywords":["Books","Family","kids"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt62e510631a2ea806/6986a25ff983e7e3f404f878/seuss.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Lily Rothman","jobTitle":"Rothman is managing editor at TIME.","url":"https://time.com/author/lily-rothman/"}],"articleSection":"History","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt62e510631a2ea806/6986a25ff983e7e3f404f878/seuss.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Dr. Seuss, Aug. 11, 1967","caption":"Dr. Seuss, Aug. 11, 1967","creditText":"TIME","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/history/","name":"History"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/books/","name":"Books"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3304192/dr-seuss-facts/","name":"5 Things You Might Not Know About Dr. Seuss"}}]}] ```