Amazon’s first-ever smartphone now costs under a buck, the company announced Monday, after less than two months on the market. The Fire phone’s price has been cut to just 99 cents under a two-year contract with AT&T.
The online retailer is notoriously reticent to divulge sales figures for its specific products, but the fact that the Fire phone has tumbled nearly $200 in price in a matter of weeks implies that its sales were not up to Amazon’s expectations.
The device, Amazon’s latest ambitious foray into the world of electronics, launched during the summer to middling reviews. Critics praised its high-quality camera and 3D screen but were turned off by the limited app store offerings and over-emphasis on selling the user Amazon products.
Amazon’s price-drop comes one day before Apple is expected to launch two new, larger iPhones and a smartwatch.