While it’s unclear what dumping a bucket of ice over your head has to do with ALS research, there is no question that the Ice Bucket Challenge — inspiring $53 million in donations and some 2.4 million videos posted on Facebook — has been incredibly effective and might even change the future of charitable fundraising.
And so, political reporter Andrea Grimes decided to apply this nonlinear, activity-based fundraising ideology to another cause. The directive is simple: Eat a taco or drink a beer, and then donate to any abortion rights fund — from Planned Parenthood to another local or national organization.
While the #TacoBeerChallenge started as an ironic Twitter joke, the straightforward message resonated and pictures of carne asada wrapped in a corn tortilla are proliferating on the web–though members of the pro-life movement have tried to hijack the hashtag to harness the attention for their cause.
“What do ice buckets have to do with ALS? I don’t know. What do tacos and beer have to do with abortion? I don’t know that either,” Grimes writes for RH Reality Check. “What I do know is that eating tacos and drinking beer is more pleasurable than getting doused with ice water, and that lawmakers around the country are passing increasingly restrictive anti-abortion access laws.”
Grimes continued that a first donation to an abortion fund can be hard, but, “It’s so not-shameful, in fact, that you can be the kind of regular ol’ human being who eats a taco or drinks a beer and funds abortion.”
The Taco or Beer Challenge’s Tumblr also showcases other Taco-eating related videos as well as a database of abortion-rights funds to donate to.
Here are some of the early participants:
Let’s see if Oprah, Justin Timberlake, and Jimmy Kimmel get on board with this initiative, too.
- Bad Bunny's Next Move
- 'How Is This Still Happening?' A Survivor Questions America's Gun Violence Problem
- Nicole Chung: The Person I Became After My Father's Death
- Can Birth Control Help Solve the World's Rat Problem?
- About That Devastating Tom-Shiv Scene in Succession's Premiere
- Why Humza Yousaf's Win Is 'Historic' for Scotland
- If Donald Trump Is Indicted, Here's What Would Happen Next in the Process
- It's Time to Say a Loving Goodbye to John Wick
- Who Should Be on the 2023 TIME100? Vote Now
- Column: Ozempic Exposed the Cracks in the Body Positivity Movement