--- description: It just won an Emmy title: The Apple Ad That Will Probably Make You Cry image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf1405c2c11d29aff/69869d70361760f4ca90d3b8/apple1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [Apple](/tag/apple/) ## Apple Update your preferences in [Account Settings](/account/preferences/) Close # The Apple Ad That Will Probably Make You Cry by [Fortune](/author/fortune/) ## Fortune Update your preferences in [Account Settings](/account/preferences/) Close Aug 21, 2014 10:32 AM CUT  Michael Nagle--Bloomberg/Getty Images by [Fortune](/author/fortune/) ## Fortune Update your preferences in [Account Settings](/account/preferences/) Close Aug 21, 2014 10:32 AM CUT  This post is in partnership with Fortune, which offers the latest business and finance news. Read the article below originally published at [Fortune.com](http://fortune.com/2014/08/18/why-misunderstood-won-an-emmy-for-apple/ "undefined"). _By Philip Elmer-DeWitt_ I never understood the Internet’s hostility to “Misunderstood,” the holiday TV ad from Apple that took home the [2014 Emmy](http://www.adweek.com/adfreak/apple-beats-bud-nike-and-ge-win-2014-emmy-best-commercial-159552 "undefined") Award for best commercial at the Creative Arts Emmys on Saturday. “Of course, we’re talking about Apple here,” [wrote](http://kensegall.com/2013/12/apple-thinks-different-for-christmas/ "undefined") Ken Segall, the former creative director at TBWAChiatDay, shortly after the spot aired. --- > “” --- For the rest of the story, [please go to Fortune.com](http://fortune.com/2014/08/18/why-misunderstood-won-an-emmy-for-apple/ "undefined"). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3153402/apple-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3153402/apple-ad/"},"headline":"The Apple Ad That Will Probably Make You Cry","datePublished":"2014-08-21T10:32:57.000Z","dateModified":"2026-05-11T05:07:51.521Z","description":"It just won an Emmy","url":"https://time.com/3153402/apple-ad/","keywords":["Apple","Television","Advertising","marketing"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf1405c2c11d29aff/69869d70361760f4ca90d3b8/apple1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Fortune","jobTitle":null,"url":"https://time.com/author/fortune/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf1405c2c11d29aff/69869d70361760f4ca90d3b8/apple1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple","caption":"Apple","creditText":"Michael Nagle--Bloomberg/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/apple/","name":"Apple"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3153402/apple-ad/","name":"The Apple Ad That Will Probably Make You Cry"}}]}] ```