August 21, 2014 6:32 AM EDT

This post is in partnership with Fortune, which offers the latest business and finance news. Read the article below originally published at Fortune.com.

By Philip Elmer-DeWitt

I never understood the Internet’s hostility to “Misunderstood,” the holiday TV ad from Apple that took home the 2014 Emmy Award for best commercial at the Creative Arts Emmys on Saturday.

“Of course, we’re talking about Apple here,” wrote Ken Segall, the former creative director at TBWAChiatDay, shortly after the spot aired.

For the rest of the story, please go to Fortune.com.

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