--- title: Cronut Baker Unveils Pretzel Lobster Tail description: Dominique Ansel unveils a pretzel lobster tail. canonical: https://time.com/3089228/dominique-ansel-pretzel-lobster-tail/ author: Anita Hamilton article:opinion: false article:content_tier: free article:published_time: 2014-08-07T22:35:23.000Z article:modified_time: 2026-04-13T07:12:16.119Z og:title: Cronut King Reveals His Latest Creation, and It Looks Absolutely Delicious og:description: Dominique Ansel unveils a pretzel lobster tail. og:url: https://time.com/3089228/dominique-ansel-pretzel-lobster-tail/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0a214fd390e02589/69869eba3bc999a9881a4d39/pretzel-lobster-tail-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2184 og:image:height: 1229 og:image:alt: pretzel lobster tail 2 og:type: article twitter:card: summary_large_image twitter:title: Cronut King Reveals His Latest Creation, and It Looks Absolutely Delicious twitter:description: Dominique Ansel unveils a pretzel lobster tail. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0a214fd390e02589/69869eba3bc999a9881a4d39/pretzel-lobster-tail-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Cronut King's Latest Creation Looks Like a Pretzel Bear Claw > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=a6855203-7031-4dd7-91b5-25a9c7f5fb56&cr=time-nl-brief-2026q3-v1) by [Anita Hamilton](https://time.com/author/anita-hamilton/) ## Anita Hamilton Aug 7, 2014 10:35 PM UTC  Courtesy Dominique Ansel Bakery by [Anita Hamilton](https://time.com/author/anita-hamilton/) ## Anita Hamilton Aug 7, 2014 10:35 PM UTC _Updated August 8 at 11:30a.m._ Have the cronut king’s novelty pastries jumped the shark? We’ll find out sometime before dawn on Saturday, when the line starts forming outside Dominique Ansel’s Soho bakery for his latest oeuvre: the pretzel lobster tail. Introduced on [Good Morning America](http://abcnews.go.com/Lifestyle/cronut-creators-latest-tasty-treat/story?id=24869365) Thursday, the $8 invention is comprised of pretzel dough wrapped around a buttercrunch-peanut butter filling and comes with a warm dipping sauce made from whipped honey and browned butter. The entire concoction is “sprinkled liberally” with Maldon sea salt. Sounds delicious. But ever since Ansel [captivated us](http://newsfeed.time.com/2013/06/03/cronut-craze-creates-black-market-for-tasty-new-treat/) with his doughnut-croissant hybrid last spring, his subsequent novelties — the [waffogato](http://time.com/80155/waffogato-dominique-ansel-bakery/), the frozen s’mores — have been a lot less thrilling. And then there’s the dubious move of announcing the new pastry on national TV, which has already prompted one [food writer](http://www.epicurious.com/articlesguides/blogs/editor/2014/08/an-open-letter-to-cronut-creator-dominque-ansel-stop-introducing-pastries-on-national-tv.html?mbid=news%5F20140807%5F29292246#more) to implore, “Please stop distracting from all that by appearing on national television to introduce pastries like they’re the next iteration of the iPhone … You’re better than that. ” Not that we’d turn our nose up at the chance to try one. **Update:** Dominique Ansel heard my plea and invited me to his bakery to try the pretzel lobster tail one day before it goes on sale. What surprised me most was the generous amount and distinctive taste of the peanuty brittle filling. (Ansel told me the nuts are caramelized and salted before they are ground down into a butter.) And there was so much dipping sauce that I brought some home to spread on toast later. 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