--- description: At least according to the iPhone-maker title: Here’s How Apple Saves the World Every Day image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [Advertising](/tag/advertising/) ## Advertising Update your preferences in [Account Settings](/account/preferences/) Close # Here's How Apple Saves the World Every Day by [Matt Vella](/author/matt-vella/) ## Matt Vella Update your preferences in [Account Settings](/account/preferences/) Close Aug 2, 2014 2:06 PM CUT by [Matt Vella](/author/matt-vella/) ## Matt Vella Update your preferences in [Account Settings](/account/preferences/) Close Aug 2, 2014 2:06 PM CUT Apple’s “You’re more powerful than you think” ad campaign shows how the company’s products are employed around the world to do various tasks beyond the basics like email and web browsing. The latest, titled “Dreams,” shows the myriad ways iPhones are used in humanitarian endeavors. The ad is set to Jennifer O’Connor’s “When I Grow Up.” For a full list of the apps used in the spot check out, [9to5Mac’s round-up](http://9to5mac.com/2014/08/01/apple-releases-new-iphone-5s-ad-dreams-showcasing-uses-in-medicine-firefighting-and-more/ "undefined"). \[[9to5Mac](http://9to5mac.com/2014/08/01/apple-releases-new-iphone-5s-ad-dreams-showcasing-uses-in-medicine-firefighting-and-more/ "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3074066/apple-iphone-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3074066/apple-iphone-ad/"},"headline":"Here's How Apple Saves the World Every Day","datePublished":"2014-08-02T14:06:38.000Z","dateModified":"2026-04-13T08:02:53.615Z","description":"At least according to the iPhone-maker","url":"https://time.com/3074066/apple-iphone-ad/","keywords":["Advertising","Tech","Apple","Technology","iPhone","iPad","humanitarian"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Matt Vella","jobTitle":null,"url":"https://time.com/author/matt-vella/"}],"articleSection":"World","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/advertising/","name":"Advertising"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3074066/apple-iphone-ad/","name":"Here's How Apple Saves the World Every Day"}}]}] ```