Universal says the two-and-a-half-minute clip garnered more than 100 million views. That’s roughly the same number of books E.L. James’ erotic trilogy has sold worldwide, Deadline reports.
It’s not yet clear where all of those views have come from. Universal’s official YouTube channels took in 32.3 million viewers, while approximately 40 million views came through Facebook pages from Universal and Beyoncé, who re-recorded her hit “Crazy in Love” for the trailer. Around 13 million views came from sites like Apple, IMDb and Yahoo, while unofficial YouTube uploads brought in roughly another million.
The film, which stars Dakota Johnson and Jamie Dornan, hits theaters Feb. 13 next year.
- These Charts Show COVID-19 Is Still the Pandemic of the Unvaccinated
- Reddit Allows Hate Speech to Flourish in Its Global Forums, Moderators Say
- What It Takes to Get Support for a Black Boy With Special Needs
- Shonda Rhimes Already Knows What You're Going to Watch Next
- How Harry Reid Paved the Way for Democrats to Kill the Filibuster
- President Biden's Speech in Atlanta Was Designed to Appeal to Black Voters—But Not Everything About It Succeeded
- China Is Finding Fewer Reliable Sources of Coal. That Could Be Bad News for the Climate