Amazon announced Monday customers can now use the site to send customized 3D printed products, including toys, earrings, and decorative vases.
In the online marketplace’s new “3D printing store,” customers can choose from over 200 products to customize and print on-demand.
“The introduction of our 3D Printed Products store suggests the beginnings of a shift in online retail – that manufacturing can be more nimble to provide an immersive customer experience,” said Petra Schindler-Carter, Director for Amazon Marketplace Sales in a press release.
After selecting the template for the desired product, customers can select color, designs, and other features to tailor it to their exact taste. Amazon is working in partnership with 3D printing companies including Sculpteo, 3DLT, and Mixee labs, to manufacture the new goods, which the site says are priced under $40 but can run for as much as $100.
So far, customers aren’t able to upload their own designs to Amazon, though other companies like Shapeways already offer the service, Tech Crunch reports.