--- title: 50 Shades of Grey Movie Trailer: Man Watches Jamie Dornan Dakota Johnson description: "I didn't even know Grey was a person" canonical: https://time.com/3030738/50-shades-of-grey-movie-trailer-book/ author: Denver Nicks article:opinion: false article:content_tier: free article:published_time: 2014-07-24T20:04:57.000Z article:modified_time: 2026-04-13T08:55:43.011Z og:title: What a Man Who Knows Nothing About 50 Shades of Grey Thought of the Trailer og:description: "I didn't even know Grey was a person" og:url: https://time.com/3030738/50-shades-of-grey-movie-trailer-book/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd891d8ac3d1176a7/69869d25f983e7454a04efac/fifty_shades_of_grey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2489 og:image:height: 1400 og:image:alt: fifty_shades_of_grey og:type: article twitter:card: summary_large_image twitter:title: What a Man Who Knows Nothing About 50 Shades of Grey Thought of the Trailer twitter:description: "I didn't even know Grey was a person" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd891d8ac3d1176a7/69869d25f983e7454a04efac/fifty_shades_of_grey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # What a Man Who Knows Nothing About _50 Shades of Grey_ Thought of the Trailer > Sponsored content. 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Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays to 40,000 subscribers as of August 2026. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters.  by [Denver Nicks](https://time.com/author/denver-nicks/)  ## Denver Nicks Jul 24, 2014 8:04 PM UTC  Universal/Focus Features  by [Denver Nicks](https://time.com/author/denver-nicks/)  ## Denver Nicks Jul 24, 2014 8:04 PM UTC I’m a 30-year-old, single, heterosexual male and I’ve never read _50 Shades of Grey._ I’m approaching this trailer as someone interested primarily in what this book, and now movie, reveals about women, so take it for what it’s worth. Before I press play, here are the two things I know about this book/movie. 1. It’s very popular among women. 2. It’s NSFW and something to do with sadomasochism. I watched the trailer straight through once and my only discernible impression is that this movie looks aggressively boring. So, I decided to watch the trailer again while pause-play-pausing my way through it and annotate my reactions in the moment. **00:12** – Newspaper????? What!? That is the fanciest newspaper office ever in the history of news. Or paper. Are they hiring? (JUST KIDDING, TIME) **00:13** – Oh wait SHE’S the reporter interviewing HIM. OK, never mind. I know other offices are that fancy. **00:30 –** The girl is reciting adjectives in a voiceover: Polite. Intense. Smart. Really intimidating. In context, I have to interpret this as a list of attributes for some kind of man-of-my-dreams fantasy, so, obviously, I’m measuring myself against it. I’m pretty polite and I may be uncomfortably intense sometimes and I’m smart enough to fake it around smart people for at least a few minutes but I don’t think I’m very intimidating. Looks like I need to get a mega form-fitting suit. And a giant office with tons of windows and a weird little white chair for visitors. **00:54 –** Eye contact. Obviously. Solid reminder. Thanks, _50_! **00:58 –** My God, is this a horror movie? Suddenly the soundtrack is screeching and the elevator doors are closing in on her eye and then there’s some kind of photo shoot for some reason. OK, unpausing. **1:04 –** “I exercise control in all things.” Here we’ve come to the central question posed by the _50 Shades_ phenomenon: A man who professes to exercise control in all things becomes (I think? Right?) a cultural symbol for sex god, but isn’t the same basic impulse the foundational evil in stalkers and abusive partners and etc.? That line could literally have been lifted from 1991’s _Sleeping With the Enemy_, which is like proto-_50 Shades_ but the dark side. Also I’m forgetting that I’ve never read or seen this and I actually know nothing about it but just saying. **1:24 –** “I had a rough start in life, you should steer clear of me.” Lame the first time someone said it. Now just…ugh whatever. Moving on. Nice Rocky hoodie running scene though. **1:35 –** Leg under table thing: Hot. Maybe I’ll see this after all. **1:44 –** Why are they in an airplane? This feels like one of those scenes in _Entourage_ where the gang randomly goes to Vegas or a tropical island or wherever for kicks. Which looks fun, I’m not complaining. I did a trick plane ride like that once. It was pretty rad. Moving on. **1:51 –** If you have bondage equipment in your house it feels against the rules to keep it in a locked dungeon-ish room, but maybe that’s why I’m not in the subculture because it also seems obvious that you would do just that, so. **2:01** – Flickering images of naked backs and whips and then he’s carrying her and then she’s tied up and heaves herself forward in apparent ecstasy and I must say this sadomasochism all looks exceedingly gentle and sweet and not painful at all. Is that what the book is like? I guess that would explain the mass appeal. **2:12** – Cool soundtrack. Pretty much safe for work though, and I was really hoping an editor would walk by and gasp as I watched that. Thanks for nothing, _50_! ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3030738/50-shades-of-grey-movie-trailer-book/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3030738/50-shades-of-grey-movie-trailer-book/"},"headline":"What a Man Who Knows Nothing About 50 Shades of Grey Thought of the Trailer","datePublished":"2014-07-24T20:04:57.000Z","dateModified":"2026-04-13T08:55:43.011Z","description":"\"I didn't even know Grey was a person\"","url":"https://time.com/3030738/50-shades-of-grey-movie-trailer-book/","keywords":["Living","Culture","50 shades of grey"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd891d8ac3d1176a7/69869d25f983e7454a04efac/fifty_shades_of_grey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Denver Nicks","jobTitle":null,"url":"https://time.com/author/denver-nicks/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd891d8ac3d1176a7/69869d25f983e7454a04efac/fifty_shades_of_grey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"fifty_shades_of_grey","caption":"","creditText":"Universal/Focus Features","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3030738/50-shades-of-grey-movie-trailer-book/","name":"What a Man Who Knows Nothing About 50 Shades of Grey Thought of the Trailer"}}]}] ```