This Doesn’t Look Like a Billboard for Better Call Saul! But It Is

The billboard pictured below is a real billboard that an Instagram user saw on I-25 in Albuquerque, N.M., and at first glance, it doesn’t look like it has a whole lot to do with Breaking Bad spinoff Better Call Saul! But once you remember what we’ve learned about the upcoming series, expected to premiere in 2015, however, the connection is clear. The show will be set in 2002, while Saul Goodman (Bob Odenkirk) was still known as Jimmy McGill.

The phone number listed on the billboard also works, so feel free to give it a ring if you’re craving a message from Saul Goodman Jimmy McGill.

[via Vulture]