--- description: Get a glimpse at the 'Frozen' ice queen's small-screen incarnation title: Exclusive First Look: This Is Elsa on Once Upon a Time image: https://static.time.com/v3/assets/bltea6093859af6183b/blt93a3b1b754a7bcc1/69869cbc169ab0bf9627a715/136308_3606.jpeg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close # Exclusive First Look: This Is Elsa on _Once Upon a Time_ by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Jul 24, 2014 11:30 AM CUT  Georgina Haig as Elsa Georgina Haig as ElsaKatie Yu—ABC by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Jul 24, 2014 11:30 AM CUT When last season’s _Once Upon a Time_ finale aired on ABC, it left fans with a burning — or, rather, freezing — [question](http://time.com/96021/frozen-once-upon-a-time-elsa/ "undefined"): was that woman in blue _really_ Elsa, the snow queen of _Frozen_ fame? The answer, [a resounding yes](http://time.com/96491/elsa-frozen-once-upon-a-time-secret/ "undefined"), came quickly. But another question took its place: who would play the live-action Elsa? The casting of actress Georgina Haig, of _Fringe_, was [announced](http://time.com/2953511/once-upon-a-time-else-georgina-haig/ "undefined") earlier in July, and today TIME presents your exclusive official first look at the character in costume. Sparkly blue gown? Check. Long, blond braid? Check. Letting it go? We can only hope. The next season of [_Once Upon a Time_](http://abc.go.com/shows/once-upon-a-time/news/storybook/once-upon-a-time-season-4-premiere-date-announced "undefined") will premiere on Sept. 28, 2014. _This photograph also appears in the Aug. 4, 2014, issue of TIME._ ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3023462/frozen-elsa-once-upon-a-time-georgina-haig/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3023462/frozen-elsa-once-upon-a-time-georgina-haig/"},"headline":"Exclusive First Look: This Is Elsa on Once Upon a Time","datePublished":"2014-07-24T11:30:00.000Z","dateModified":"2026-02-21T09:17:45.634Z","description":"Get a glimpse at the Frozen ice queen's small-screen incarnation","url":"https://time.com/3023462/frozen-elsa-once-upon-a-time-georgina-haig/","keywords":["Television","Frozen","Let it Go","Elsa"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt93a3b1b754a7bcc1/69869cbc169ab0bf9627a715/136308_3606.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt93a3b1b754a7bcc1/69869cbc169ab0bf9627a715/136308_3606.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Georgina Haig as Elsa","caption":"Georgina Haig as Elsa","creditText":"Katie Yu—ABC","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3023462/frozen-elsa-once-upon-a-time-georgina-haig/","name":"Exclusive First Look: This Is Elsa on Once Upon a Time"}}]}] ```