--- description: The company will use the program to produce even more ad revenue title: Facebook's 'DeepFace' Software Identifies Faces as Well as Humans image: https://static.time.com/v3/assets/bltea6093859af6183b/blt23674c0f4480a883/69868613e53aba2aef4d18f1/fb_deepface.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Facebook Can Identify Faces as Well as You Do by [Per Liljas](/author/per-liljas/) ## Per Liljas Update your preferences in [Account Settings](/account/preferences/) Close Mar 19, 2014 9:22 AM CUT  In a paper on DeepFace, the developers show an example of the application at work to recognize the actor Sylvester Stallone. In a paper on DeepFace, the developers show an example of the application at work to recognize the actor Sylvester Stallone.Facebook by [Per Liljas](/author/per-liljas/) ## Per Liljas Update your preferences in [Account Settings](/account/preferences/) Close Mar 19, 2014 9:22 AM CUT Facebook has [developed](http://www.huffingtonpost.com/2014/03/18/facebook-deepface-facial-recognition%5Fn%5F4985925.html "undefined") software that is able to recognize faces just as accurately as you can. Researchers say that DeepFace, as the program is ominously called, can determine whether two photographed faces are of the same person with 97.25% accuracy. The company claims that humans only score slightly better on the same test: 97.53%. Based on information like the distance between the eyes, and from the nose to the eyes, Facebook’s existing software is already able to suggest friends to tag when you upload a photo. DeepFace, however, uses much more advanced technology, creating a 3D model of the photographed face, which it is able to rotate and compare with other images. Currently, the software is only a research project, but as with all of Facebook’s endeavors there’s a moneymaking end goal in sight: learning more about us, so that ads can be even further personalized. (CEO Mark Zuckerberg also aims to develop software that can decipher our moods through our status updates and comments). Wait, what is that? Did I hear privacy advocates grumbling? \[[HuffPost](http://www.huffingtonpost.com/2014/03/18/facebook-deepface-facial-recognition%5Fn%5F4985925.html "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/29910/facebook-can-identify-faces-as-well-as-you/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/29910/facebook-can-identify-faces-as-well-as-you/"},"headline":"Facebook Can Identify Faces as Well as You Do","datePublished":"2014-03-19T09:22:47.000Z","dateModified":"2026-04-13T08:01:46.223Z","description":"New DeepFace app designed to — you guessed it — create more ad revenue","url":"https://time.com/29910/facebook-can-identify-faces-as-well-as-you/","keywords":["Tech","facebook","Software"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt23674c0f4480a883/69868613e53aba2aef4d18f1/fb_deepface.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Per Liljas","jobTitle":null,"url":"https://time.com/author/per-liljas/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt23674c0f4480a883/69868613e53aba2aef4d18f1/fb_deepface.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"fb_deepface","caption":"In a paper on DeepFace, the developers show an example of the application at work to recognize the actor Sylvester Stallone.","creditText":"Facebook","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/29910/facebook-can-identify-faces-as-well-as-you/","name":"Facebook Can Identify Faces as Well as You Do"}}]}] ```