--- title: Longest Movie Ever Trailer Is 72 Minutes Long description: But the movie's it's promoting is WAY longer canonical: https://time.com/2976242/watch-trailer-for-longest-movie/ author: Lily Rothman article:opinion: false article:content_tier: free article:published_time: 2014-07-11T20:00:37.000Z article:modified_time: 2026-02-21T09:05:52.151Z article:section: Entertainment og:title: Longest Movie Ever Trailer Is 72 Minutes Long og:description: But the movie's it's promoting is WAY longer og:url: https://time.com/2976242/watch-trailer-for-longest-movie/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf683607a57c11407/69869b663bc99967ff1a47cf/screen-shot-2014-07-11-at-10-11-30-am.png?branch=production&width=1920&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Ambiancé og:type: article twitter:card: summary_large_image twitter:title: Longest Movie Ever Trailer Is 72 Minutes Long twitter:description: But the movie's it's promoting is WAY longer twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf683607a57c11407/69869b663bc99967ff1a47cf/screen-shot-2014-07-11-at-10-11-30-am.png?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  # Watch a 72-Minute Teaser for a Month-Long Movie, If You Dare  by [Lily Rothman](https://time.com/author/lily-rothman/)  ## Lily Rothman Rothman is managing editor at TIME. Jul 11, 2014 8:00 PM UTC  A scene from Ambiancé A scene from AmbiancéAnders Weberg  by [Lily Rothman](https://time.com/author/lily-rothman/)  ## Lily Rothman Rothman is managing editor at TIME. Jul 11, 2014 8:00 PM UTC An hour and change is on the _short_ side for a feature-length movie — but it’s _unheard_ of for a teaser. Until now. Swedish artist Anders Weberg has recently unleashed upon the world [a 72-minute teaser](http://vimeo.com/88864793) for his not-quite-upcoming film _Ambiancé_. The clip, if you can call it that, will be live on Vimeo until July 20\. (It went up last week — hat-tip to the [_Guardian_](http://www.theguardian.com/film/2014/jul/11/trailer-for-longest-film-ever-ambiance) for catching it today.) The teaser, which is pretty much abstract or mysterious images set to modern music, “has the intent to convey the mood and tempo from the full piece,” Weberg writes on his website, the aptly named [thelongestfilm.com](http://www.thelongestfilm.com/). The teaser isn’t actually that long, proportionately: it’s less that 1% of the length expected for the finished project, a 30-day-long film that will be completed at the end of the year 2020\. (A similarly paced teaser for a two-hour movie would be just 12 seconds long.) The concept for _Ambiancé_ is nothing if not ambitious: Weberg plans to show it once and then destroy it, which will be the end of his “relation with the moving image as a means of creative expression.” Another, longer trailer is due in 2016. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2976242/watch-trailer-for-longest-movie/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2976242/watch-trailer-for-longest-movie/"},"headline":"Watch a 72-Minute Teaser for a Month-Long Movie, If You Dare","datePublished":"2014-07-11T20:00:37.000Z","dateModified":"2026-02-21T09:05:52.151Z","description":"But the movie's it's promoting is WAY longer","url":"https://time.com/2976242/watch-trailer-for-longest-movie/","keywords":["movies","sweden","Funny"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf683607a57c11407/69869b663bc99967ff1a47cf/screen-shot-2014-07-11-at-10-11-30-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Lily Rothman","jobTitle":"Rothman is managing editor at TIME.","url":"https://time.com/author/lily-rothman/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf683607a57c11407/69869b663bc99967ff1a47cf/screen-shot-2014-07-11-at-10-11-30-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Ambiancé","caption":"Ambiancé","creditText":"Anders Weberg","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2976242/watch-trailer-for-longest-movie/","name":"Watch a 72-Minute Teaser for a Month-Long Movie, If You Dare"}}]}] ```