--- title: Knozen App Rates Coworkers description: Like a Hot or Not for the workplace, Knozen asks you to judge your coworkers on their talents. It's designed as a "personality API." canonical: https://time.com/2945800/new-app-is-like-hot-or-not-for-your-coworkers/ author: Kyle Chayka article:opinion: false article:content_tier: free article:published_time: 2014-07-01T16:31:36.000Z article:modified_time: 2026-04-13T07:11:17.893Z og:title: New App Is Like 'Hot or Not' for Your Coworkers og:description: Like a Hot or Not for the workplace, Knozen asks you to judge your coworkers on their talents. It's designed as a "personality API." og:url: https://time.com/2945800/new-app-is-like-hot-or-not-for-your-coworkers/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7c09fab91af4b6e9/69869a0ad0b6f2632e305181/coworkers-business.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1500 og:image:height: 844 og:image:alt: coworkers-business og:type: article twitter:card: summary_large_image twitter:title: New App Is Like 'Hot or Not' for Your Coworkers twitter:description: Like a Hot or Not for the workplace, Knozen asks you to judge your coworkers on their talents. It's designed as a "personality API." twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7c09fab91af4b6e9/69869a0ad0b6f2632e305181/coworkers-business.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # New App Is Like 'Hot or Not' for Your Coworkers > Sponsored content. Supplied in partnership with TIME. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Kyle Chayka](https://time.com/author/kyle-chayka/) ## Kyle Chayka Jul 1, 2014 4:31 PM UTC  Getty Images by [Kyle Chayka](https://time.com/author/kyle-chayka/) ## Kyle Chayka Jul 1, 2014 4:31 PM UTC A study that was recently published in the _Personality and Social Psychology Bulletin_ found that you actually [have no idea](https://www8.gsb.columbia.edu/news/node/3004#.U7LFIJSwKND) what your colleagues think of you. When MBA students were told to judge their own assertiveness in mock business negotiations, less than half of the participants gauged their behavior correctly. Now there’s an app for that! [Knozen](https://www.knozen.com) is supposed to let users compare coworkers to discover “what people like most about you,” according to its website—or hate. Like a workplace version of [Hot or Not](http://hotornot.com/) (which is actually transforming itself into a dating service), [Knozen](https://itunes.apple.com/us/app/id888468850?mt=8) shows you two coworkers and asks you to pick which one is more analytical, trusting, or more likely to leave work early for a date. Then, it displays how many of your coworkers agree or disagree with you, giving an aggregate evaluation of each worker’s strengths and weaknesses. No, it won’t tell you how hot they are. Knozen founder Marc Cenedella told [_Business Insider_](http://www.businessinsider.com/knozen-is-an-app-for-rating-coworkers-2014-6)that he wants the app to become a kind of “personality API” that shows you how represent yourself to other people. But it also forms a self-surveillance system for employees—the presence of the app could make you behave better, or just make you paranoid enough to always be on your best behavior with coworkers. You don’t want to be rated as the laziest team member, do you? (h/t [_Business Insider_](//www.businessinsider.com/knozen-is-an-app-for-rating-coworkers-2014-6)) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2945800/new-app-is-like-hot-or-not-for-your-coworkers/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2945800/new-app-is-like-hot-or-not-for-your-coworkers/"},"headline":"New App Is Like 'Hot or Not' for Your Coworkers","datePublished":"2014-07-01T16:31:36.000Z","dateModified":"2026-04-13T07:11:17.893Z","description":"As if your workplace wasn't stressful enough","url":"https://time.com/2945800/new-app-is-like-hot-or-not-for-your-coworkers/","keywords":["Newsfeed","Social Media","Technology","apps","Workplace"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7c09fab91af4b6e9/69869a0ad0b6f2632e305181/coworkers-business.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Kyle Chayka","jobTitle":null,"url":"https://time.com/author/kyle-chayka/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7c09fab91af4b6e9/69869a0ad0b6f2632e305181/coworkers-business.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"coworkers-business","caption":"","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/2945800/new-app-is-like-hot-or-not-for-your-coworkers/","name":"New App Is Like 'Hot or Not' for Your Coworkers"}}]}] ```