--- description: Tim Cook and Apple show their LGBT support in the San Francisco Gay Pride Parade title: Apple CEO Marches in Gay Pride Parade image: https://static.time.com/v3/assets/bltea6093859af6183b/bltae1be9b3a0ad8ef6/698699e555a859361ba819df/apple-tim-cook-pride.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [LGBT](/tag/lgbt/) ## LGBT Update your preferences in [Account Settings](/account/preferences/) Close # Apple CEO Marches in Gay Pride Parade by [TIME Video](/author/time-video/) ## TIME Video Update your preferences in [Account Settings](/account/preferences/) Close Jun 30, 2014 6:35 PM CUT  An estimated 5,000 march behind a banner with a rainbow Apple logo and 'Pride' underneath it during the San Francisco Pride Parade on June 29, 2014 in San Francisco. An estimated 5,000 march behind a banner with a rainbow Apple logo and 'Pride' underneath it during the San Francisco Pride Parade on June 29, 2014 in San Francisco.Steve Rhodes—Demotix/Corbis by [TIME Video](/author/time-video/) ## TIME Video Update your preferences in [Account Settings](/account/preferences/) Close Jun 30, 2014 6:35 PM CUT Tim Cook joined more than 4,000 of his Apple employees marching in the San Francisco Gay Pride Parade on Sunday. Apple’s showing under the slogan “Apple Pride” was one of the strongest corporate presences at the annual parade that this year marked the 45th anniversary of the Stonewall riots credited with kicking off the gay rights movement. The tech giant has long sided with the LGBT community, releasing a video in 2011 supporting the Trevor Project, a charity aimed at preventing LGBT youth suicide. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2941401/apple-tim-cook-gay-pride-parade-san-francisco/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2941401/apple-tim-cook-gay-pride-parade-san-francisco/"},"headline":"Apple CEO Marches in Gay Pride Parade","datePublished":"2014-06-30T18:35:38.000Z","dateModified":"2026-02-21T08:54:21.679Z","description":"Apple goes rainbow.","url":"https://time.com/2941401/apple-tim-cook-gay-pride-parade-san-francisco/","keywords":["LGBT","Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltae1be9b3a0ad8ef6/698699e555a859361ba819df/apple-tim-cook-pride.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Video","jobTitle":null,"url":"https://time.com/author/time-video/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltae1be9b3a0ad8ef6/698699e555a859361ba819df/apple-tim-cook-pride.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple marches in San Francisco Pride for first time with 5,000 people","caption":"Apple marches in San Francisco Pride for first time with 5,000 people","creditText":"Steve Rhodes—Demotix/Corbis","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/lgbt/","name":"LGBT"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2941401/apple-tim-cook-gay-pride-parade-san-francisco/","name":"Apple CEO Marches in Gay Pride Parade"}}]}] ```