March 19, 2014 9:00 AM EDT

Uninsured millennials using Tinder in Rhode Island, be warned: your mom or dad may pop up as a potential match. Why? Rhode Island is teaching parents how to use the app–and all of the social networks you’re on–so that they can continue to pester you about getting health insurance before the March 31 enrollment deadline.

While the White House is banking on cat GIFs and deadpan humor to get through to young Americans in the last week, HealthSourceRI, Rhode Island’s health insurance exchange, has taken it a step closer to home by starting Nag Toolkit, a website that provides parent-friendly tutorials on how to use Snapchat, OKCupid, Tinder, Twitter, and Vine to reach their children. For Tinder, the site recommends using a “Facebook profile photo with a sign saying ‘Get Health Insurance.'” For OKCupid, it says “create a provocative username.” And if parents cannot figure out this darn stuff for the life of them, then they can submit their child’s email address, and HealthSourceRI will do the nagging.

Let’s just hope parents don’t find out about WhatsApp or your phone will literally never stop going off.

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Write to Olivia B. Waxman at

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