--- title: The Slap: A Cheeky Response to the 'First Kiss' Video description: This time you know it's real because Haley Joel Osment is invovled canonical: https://time.com/2917315/slap-video-haley-joel-osment/ author: Eric Dodds article:opinion: false article:content_tier: free article:published_time: 2014-06-24T14:28:04.000Z article:modified_time: 2026-04-13T07:11:06.080Z og:title: Watch Strangers Slap Each Other in This Cheeky Video og:description: This time you know it's real because Haley Joel Osment is involved og:url: https://time.com/2917315/slap-video-haley-joel-osment/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Watch Strangers Slap Each Other in This Cheeky Video twitter:description: This time you know it's real because Haley Joel Osment is involved twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Slapping Can Be Beautiful Too: A Cheeky Response To The 'First Kiss' Video > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=756f50df-bd37-4a2d-b20c-fdc59a5429de&cr=time-nl-brief-2026q3-v1) by [Eric Dodds](https://time.com/author/eric-dodds/) ## Eric Dodds Jun 24, 2014 2:28 PM UTC by [Eric Dodds](https://time.com/author/eric-dodds/) ## Eric Dodds Jun 24, 2014 2:28 PM UTC You might remember the [viral “First Kiss” video](https://www.youtube.com/watch?v=IpbDHxCV29A) that purported to show 20 strangers kissing for the first time. It was called beautiful, inspiring and a host of other very complimentary adjectives. Though that clip [didn’t exactly turn out to be a hoax](http://time.com/21332/why-that-first-kiss-video-now-feels-like-a-bad-first-date/), the video was shot using actors, models and musicians, and was an advertisement for clothing company WREN. Three months later, we have a new parody of that viral hit: The Slap. Max Landis, writer of _Chronicle_ and son of _Blues Brothers_ director John Landis, got a few dozen folks — some of them actors and models — together (most notably a bearded Haley Joel Osment of _The Sixth Sense_ fame) and had them slap one another in the face. The slaps aren’t particularly vicious, but if the sounds they produce are any indication, they’re not exactly love taps either. The “Slap” video — using the same black-and-white color scheme and upbeat music — is oddly adorable and everyone appears to be in remarkably good spirits, relative to the typical atmosphere when people are being repeatedly slapped in the face (though you could hardly be blamed if you cringed on the occasions when some of the men in the video struck the women). 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