Facebook Went Down Across the World While You Were Sleeping

Facebook went down for about 30 minutes early Thursday morning—and still the world kept turning.

Users around the world were greeted with the notification: “Sorry, something went wrong.”

It was among Facebook’s longest outages since 2010, when servers went down for 2.5 hours, according to Bloomberg. But Facebook now says it’s back up to 100 percent. The cause of the outage was not immediately known.

Of course, #Facebookdown began trending on Twitter with apocalyptic tweets like this:

and this:

And the media fretted, too:

The Guardian’s Erin McCann brings up a good point, though: Facebook referrals drive so much traffic on the web that while Facebook outages are a mere inconvenience for most users, they’re a much bigger problem for brands and media outlets.

Write to Noah Rayman at noah.rayman@time.com.