June 18, 2014 2:15 PM EDT

People who buy Amazon’s Fire Phone, unveiled Wednesday, will get a nice perk—the device will come with unlimited photo storage for free.

Amazon Fire Phone owners will be able to store their pictures on Amazon’s Cloud Drive, downloading pictures to their device at will. The new smartphone has a heavy emphasis on multimedia, with a 13-megapixel camera and a button on the device itself to launch the camera app.

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