First Dove, then Pantene, now Verizon. The telecom company’s new schmaltzy ad is just the latest in long line of feminist-inspired TV spots cleverly designed to align big companies with popular women’s issues.
The advertisement, voiced by Girls Who Code founder Reshma Saujani, is meant to highlight the subtle ways young girls are discouraged from pursuing STEM at school.
It’s in line with the Verizon Foundation’s work to encourage girls to pursue science careers, according to AdWeek, and was produced in cooperation with Makers. And since only 14% of teenage girls say they want to be scientists, maybe the ad will help us all think twice about the way we talk to girls.
While I admire the sentiment behind trying to encourage more girls to code, it’s a little suspicious that Verizon is getting on this bandwagon right after feminism is becoming a valuable brand. Still, anything’s better than the totally horrifying advertising we used to see from big companies.
- These Charts Show COVID-19 Is Still the Pandemic of the Unvaccinated
- Reddit Allows Hate Speech to Flourish in Its Global Forums, Moderators Say
- What It Takes to Get Support for a Black Boy With Special Needs
- Shonda Rhimes Already Knows What You're Going to Watch Next
- How Harry Reid Paved the Way for Democrats to Kill the Filibuster
- President Biden's Speech in Atlanta Was Designed to Appeal to Black Voters—But Not Everything About It Succeeded
- China Is Finding Fewer Reliable Sources of Coal. That Could Be Bad News for the Climate