Get your hashtags ready: A Twitter exec says that the 2014 World Cup in Brazil will be the most tweeted-about event ever.
While the 2012 London Olympics cumulated 150 million tweets, Brazil’s Twitter director Guilherme Ribenboim told Reuters, “The World Cup will take all that to a whole different level.”
With knowledge that 3.2 billion people watched at least some of the 2010 World Cup, Facebook and Twitter are working on various strategies to be the main hubs for World Cup conversation. Not only do all 32 participating teams have Twitter accounts, but many of the players do too. The social platform itself is also creating a landing page full of scores and team information under the hashtag #worldcup. Facebook has a similar page called Trending World Cup.
The World Cup will kick off June 12 and last for a month.
[Reuters]
More Must-Reads from TIME
- Welcome to the Noah Lyles Olympics
- Melinda French Gates Is Going It Alone
- What to Do if You Can’t Afford Your Medications
- How to Buy Groceries Without Breaking the Bank
- Sienna Miller Is the Reason to Watch Horizon
- Why So Many Bitcoin Mining Companies Are Pivoting to AI
- The 15 Best Movies to Watch on a Plane
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com