Get your hashtags ready: A Twitter exec says that the 2014 World Cup in Brazil will be the most tweeted-about event ever.
While the 2012 London Olympics cumulated 150 million tweets, Brazil’s Twitter director Guilherme Ribenboim told Reuters, “The World Cup will take all that to a whole different level.”
With knowledge that 3.2 billion people watched at least some of the 2010 World Cup, Facebook and Twitter are working on various strategies to be the main hubs for World Cup conversation. Not only do all 32 participating teams have Twitter accounts, but many of the players do too. The social platform itself is also creating a landing page full of scores and team information under the hashtag #worldcup. Facebook has a similar page called Trending World Cup.
The World Cup will kick off June 12 and last for a month.
[Reuters]
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com