GoDaddy Plans to Raise $100 Million for IPO

Website domain host GoDaddy.com filed to go public on Monday, with hopes of raising $100 million for its initial public offering.

According to files submitted to the Securities and Exchange Commission, Go Daddy, one of the leading web hosts and domain registrars, with about 57 million domains under its management and a reported 12 million customers as of March 31, has been losing money over the past several years. Though GoDaddy generated $1.1 billion in revenue last year, it had a net loss of $200 million.

Monday’s filing wouldn’t be the first time the Arizona-based company, with its penchant for sexually charged ads, has mulled going public. Fortune reports that the company filed for an IPO in 2006, though that never came to fruition. Then in 2011, GoDaddy was acquired for $2.25 billion by K.K.R., SilverLake and Technology Crossover Ventures.

According to the filing Monday, GoDaddy has hired Morgan Stanley, J.P. Morgan and Citigroup as underwriters this time.