WATCH: Call of Duty: Advanced Warfare Out in November

Microsoft kicked off its E3 press conference with some action-packed footage of the hotly anticipated Call of Duty: Advanced Warfare. In the video, which was actual gameplay footage on the Xbox One, a player traverses through an urban war zone and ends up making a significant physical sacrifice for his efforts.

CoD: Advanced Warfare launches on November 4 for Xbox 360, Xbox One, PS4, PS3 and the PC. Xbox head Phil Spencer said Microsoft’s consoles would receive downloadable content for the new Call of Duty first.