In the new Old Spice ad starting to go viral, actor and former NFL player Terry Crews shaves himself — quite literally, a version of himself that is the size of a hair follicle. And he screams. A lot.
![](https://api.time.com/wp-content/uploads/2014/03/screen-shot-2014-03-17-at-11-36-37-am.png?w=2400&quality=75)
![](https://api.time.com/wp-content/uploads/2014/03/screen-shot-2014-03-17-at-2-09-41-pm.png?w=2400&quality=75)
But considering how painful a bad shave with an electric razor can be, the screaming may actually be quite appropriate.
More Must-Reads from TIME
- Breaking Down the 2024 Election Calendar
- How Nayib Bukele’s ‘Iron Fist’ Has Transformed El Salvador
- What if Ultra-Processed Foods Aren’t as Bad as You Think?
- How Ukraine Beat Russia in the Battle of the Black Sea
- Long COVID Looks Different in Kids
- How Project 2025 Would Jeopardize Americans’ Health
- What a $129 Frying Pan Says About America’s Eating Habits
- The 32 Most Anticipated Books of Fall 2024
Write to Olivia B. Waxman at olivia.waxman@time.com