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---
title: San Francisco Radio Station Plays Nelly’s “Hot in Herre” for 20 Hours
description: Latino Mix 105.7 started playing "Hot in Herre" at 3pm Friday. Will it ever end?!?!
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author: Sam Frizell
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article:content_tier: free
article:published_time: 2014-03-15T20:05:44.000Z
article:modified_time: 2026-04-13T07:07:50.580Z
og:title: San Francisco Radio Station Plays Nelly’s “Hot in Herre” for 20 Hours
og:description: Latino Mix 105.7 started playing "Hot in Herre" at 3pm Friday. Will it ever end?!?!
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og:image:width: 627
og:image:height: 353
og:image:alt: NYC's HOT 97 FM Radio Celebrates Summer Jam X - Show
og:type: article
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twitter:title: San Francisco Radio Station Plays Nelly’s “Hot in Herre” for 20 Hours
twitter:description: Latino Mix 105.7 started playing "Hot in Herre" at 3pm Friday. Will it ever end?!?!
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltfda14f8258dba66b/698685a0810bbbd887c90805/105142279-1.jpg?branch=production&width=627&quality=75&auto=webp&crop=16:9)


# This Radio Station Has Been Playing Nelly’s 'Hot in Herre' for 20 Straight Hours

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by 

[Sam Frizell](https://time.com/author/sam-frizell/)


## Sam Frizell


Mar 15, 2014 8:05 PM UTC

![NYC's HOT 97 FM Radio Celebrates Summer Jam X - Show](https://static.time.com/v3/assets/bltea6093859af6183b/bltfda14f8258dba66b/698685a0810bbbd887c90805/105142279-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Nelly performing in NYC.

Nelly performing in NYC. KMazur—WireImage/Getty Images

by 

[Sam Frizell](https://time.com/author/sam-frizell/)


## Sam Frizell


Mar 15, 2014 8:05 PM UTC

It is really, really, really hot in here.

That’s because a San Francisco Latin radio station has been [playing](http://latinomixsf.univision.com/?cmpid=vnt:latinomix1057.com) Nelly’s 2002 butter jam “Hot in Herre” for at least 20 hours, straight. Since 3pm on Friday. Nonstop.

Why, you may ask, has a radio station been playing a 12-year-old hit on repeat for nearly a day? (Also, you may be wondering whether the DJs have hanged themselves.)

As to the first question, radio stations are known to engage in “nonstop” stunts to gain some publicity before a big change. And there’s been some [speculation](http://radioinsight.com/blog/headlines/netgnomes/87956/univision-to-heat-up-san-francisco/) that the radio station, Latino Mix 105.7 , has been prepping for a launch as “Hot 105.7,” according to Radio Insight.

If the rumors are true, it’s good to know Hot 105.7 is getting warmed up before it launches.

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