Microsoft is renaming its cloud storage service from SkyDrive to OneDrive, after the original name caused trademark problems.
The name change has been in the works since last July, when Microsoft settled a trademark infringement case with British Sky Broadcasting. Microsoft had already lost its case in the U.K. courts, and decided to settle rather than appeal the verdict.
“Of course, changing the name of a product as loved as SkyDrive wasn’t easy,” Microsoft wrote. “We believe the new OneDrive name conveys the value we can deliver for you and best represents our vision for the future. We are excited about what is to come, and can’t wait to share more.”
The post, and a preview page on OneDrive.com, suggest that Microsoft will add some new features when the new name goes live. Existing users will still have access to the same storage and features, along with whatever else Microsoft is planning.
SkyDrive has been a centerpiece of Microsoft’s new “devices and services” strategy. In Windows 8.1, users can set SkyDrive as the default storage location, so all their files are automatically backed up online regardless of which app they’re using. Windows Phone users can automatically back up photos and videos to SkyDrive, and subscribers to Office 365 get additional SkyDrive storage as part of the basic plan. Microsoft could use the name change to its advantage by drumming up more attention with a relaunch.
Perhaps the company should have figured out something similar with “Metro.”
- Here’s How Effective the Original Vaccines Are Against Omicron
- The Promise—And Possible Perils—of Editing What We Say Online
- How Trump Survived Decades of Legal Trouble: Deny, Deflect, Delay, and Don't Put Anything in Writing
- Flint Is Still Shaken by its Water Crisis—and Residents Are Experiencing Long-Term Mental-Health Issues
- A Beer Shortage Is Brewing. A Volcano Is Partly to Blame
- How Fasting Can—and Can't—Improve Gut Health
- Cities Keep Enforcing Curfews for Teens, Despite Evidence They Don't Stop Crime
- Joe Manchin’s Red Tape Reform Could Supercharge Renewable Energy in the U.S.
- Column: We Should Talk More About What a Brilliant Actor Marilyn Monroe Was