Beyoncé wants you to be the boss.
The pop superstar and newly declared feminist icon joins Jennifer Garner, Condoleezza Rice and a chorus of powerful female (and a few male) voices in a video promoting LeanIn.org’s new ‘Ban Bossy‘campaign.
Lean In author and Facebook COO Sheryl Sandberg elaborated on her crusade to ban the five-letter adjective this morning in a Wall Street Journal op-ed, written with Anna Maria Chávez, CEO of the Girl Scouts of the USA:
When a little boy takes charge in class or on the playground, nobody is surprised or offended. We expect him to lead. But when a little girl does the same, she is often criticized and disliked.
Sandberg thinks that creating awareness around the negative female connotations of the word will change perceptions and encourage young girls to be leaders. And while while past efforts to change specific words have proven futile, Sandberg’s influence might just help her succeed.
MORE: ‘Bossy’ Women: 16 Leaders Who’ve Overcome That Label (and Worse)
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com