--- title: IBM’s Supercomputer Watson Is Now a Chef With His Own Food Truck description: Testing the creative capabilities of computers canonical: https://time.com/12912/ibms-supercomputer-watson-is-now-a-chef-with-his-own-food-truck/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2014-03-05T16:31:29.000Z article:modified_time: 2026-04-13T07:07:30.099Z og:title: IBM’s Supercomputer Watson Is Now a Chef With His Own Food Truck og:description: Testing the creative capabilities of computers og:url: https://time.com/12912/ibms-supercomputer-watson-is-now-a-chef-with-his-own-food-truck/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: IBM’s Supercomputer Watson Is Now a Chef With His Own Food Truck twitter:description: Testing the creative capabilities of computers twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # IBM's Supercomputer Watson Is Now a Chef With His Own Food Truck > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 5, 2014 4:31 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 5, 2014 4:31 PM UTC First, _Jeopardy!_ champions Ken Jennings and Ben Rutter [got served ](http://content.time.com/time/specials/packages/article/0,28804,2049187%5F2049195%5F2049266,00.html)by Watson, the IBM supercomputer. Now, Watson is serving up dishes from a food truck as part of a new partnership with the Institute of Culinary Education in New York, NPR [reports](http://www.npr.org/blogs/thesalt/2014/03/03/285326611/our-supercomputer-overlord-is-now-running-a-food-truck?utm%5Fmedium=facebook&utm%5Fsource=npr&utm%5Fcampaign=nprnews&utm%5Fcontent=03042014). The supercomputer made its debut as a chef at a Las Vegas tech conference last week, and so far has produced gourmet, fusion fare like a Swiss-Thai asparagus quiche, an Austrian chocolate burrito, and a pork belly moussaka. Named after IBM founder Thomas J. Watson, the supercomputer comes up with creative meals based on a series of algorithms, [according to](http://www.research.ibm.com/software/IBMResearch/multimedia/Cognitive-Cooking-Fact-Sheet.pdf) the company’s website: --- > “” --- (**MORE**: [Watson’s path to profits is anything but elementary](http://business.time.com/2014/01/22/for-ibm-watsons-path-to-profits-is-anything-but-elementary/)) IBM hopes Watson will become a lucrative revenue stream, TIME [recently reported](http://business.time.com/2014/01/22/for-ibm-watsons-path-to-profits-is-anything-but-elementary/), after the company’s sales fell for seven straight quarters and its stock price dropped — arguably due to changes within the technology industry and the larger shift from PCs and printers toward software and services. “Cloud computing” is now a formidable competitor, and IBM executives have “projected” that Watson, which operates in the cloud, will generate $1 billion in revenue by 2018, the [_Wall Street Journal_](http://online.wsj.com/news/articles/SB10001424052702303754404579308981809586194)reports. However, three years after its _Jeopardy!_ debut, the supercomputer has only produced $100 million, [according to](http://online.wsj.com/news/articles/SB10001424052702303754404579308981809586194) the newspaper. So at the beginning of 2014, “IBM announced that it will invest more than $1 billion into the Watson Group, including $100 million for venture investments to support start-ups and businesses that are building a new class of applications powered by Watson,” TIME [reported](http://business.time.com/2014/01/22/for-ibm-watsons-path-to-profits-is-anything-but-elementary/). The food truck will be at [SXSW](http://www.ibm.com/smarterplanet/us/en/cognitivecooking/truck.html), the music and tech festival in Austin, Texas, from March 7 to 11. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/12912/ibms-supercomputer-watson-is-now-a-chef-with-his-own-food-truck/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/12912/ibms-supercomputer-watson-is-now-a-chef-with-his-own-food-truck/"},"headline":"IBM's Supercomputer Watson Is Now a Chef With His Own Food Truck","datePublished":"2014-03-05T16:31:29.000Z","dateModified":"2026-04-13T07:07:30.099Z","description":"Testing the creative capabilities of computers","url":"https://time.com/12912/ibms-supercomputer-watson-is-now-a-chef-with-his-own-food-truck/","keywords":["Newsfeed","Innovation","Technology","Business topic","IBM","SXSW"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. 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