When filmmaker Jody Shapiro got ready to shoot one particular sequence for his new documentary, he told the crew to watch the opening scene of A Hard Day’s Night, the classic cinematic representation of extreme fan mania.
As is clear in the special preview clip above, available early via TIME, that recommendation wasn’t without reason — except the person being mobbed by fans, shown here at an airport in Taiwan, isn’t a Beatle. It’s Burt Shavitz. If you recognize him, it’s probably from the woodcut of his face that has adorned the packaging of Burt’s Bees products for years.
Shavitz, a Mainer who has led a life that’s nothing if not unusual, is the subject of Burt’s Buzz (in theaters and VOD June 6), a look at the life of the man who started it all. He’s been a photographer, a journalist, an environmentalist, a beekeeper — and, apparently, an icon. In fact, it was hearing about what had happened during Shavitz’s prior business trips to the area and an upcoming trip to Taiwan, where Shavitz was traveling as a spokesperson for the brand, that convinced Shapiro to turn his lens toward his subject. “I’d heard about the screaming girls at the airport and I’d heard about the lines around the block, and I thought that would be a perfect opportunity to go deeper into the story,” Shapiro tells TIME. Even so, his expectations for a celeb-worthy reception were exceeded.
To Shavitz, however, being a celebrity is neither here nor there. He guesses in the film that part of the reason he gets such enthusiastic responses from fans of the product is that it’s unusual for a picture on a tube of face product to be of a real guy. But the moment that was caught on film was just one of many for him, and it’s been going on for years. “All the world’s a stage,” he tells TIME. “I never stopped to think about it. It was immaterial as far as I was concerned.”
As the movie makes clear, what interests him most isn’t being famous — it’s getting home to his dog.
- Mickey Guyton Is TIME's 2022 Breakthrough Artist of the Year
- The 10 Best Nonfiction Books of 2022
- Column: What Elon Musk Gets Wrong About Free Speech
- The Forgotten Story of One of the First U.S. Soldiers Killed Overseas After Pearl Harbor
- Why You're More Likely to Get Sick in the Winter, According to New Research
- Column: What the Protests Tell Us About China's Future
- 18 Last-Minute Gifts for Everyone on Your List
- Despite World Cup Heartbreak, the Future Looks Bright for Men's Soccer in the U.S.