In an attempt to bring the masses back to the casual dining Mecca that is Olive Garden, Darden Restaurants execs premiered a new logo Monday that it hopes to be a symbol of its “brand Renaissance” with “flair and sophistication.” But with customer traffic down 13% in December and an expected sales drop of 5.4% for its third quarter, a new logo might not be enough to fix the ailing restaurant;s problems.
Still Darden said out with the old:
And in with the new (that kind of looks like a font that would be found on a fourth grader’s social study report title page):
Design firm Lippincott created the logo after “extensive testing.” Although the Twitterverse had mixed reactions:
Darden’s shares were down 5% the day of the announcement, which also touched on Olive Garden’s new menu and the restaurant chains imminent sale of Red Lobster.
- The Case for Mediocrity
- How Russia Is Recruiting Cubans to Fight in Ukraine
- Paul Hollywood Answers All of Your Questions About The Great British Baking Show
- Meet the 2023 TIME100 Next: the Emerging Leaders Shaping the World
- Oprah and Arthur C. Brooks: How to Separate Work From Your Identity
- How Canada and India's Relationship Crumbled
- You Don’t Have to Like Wrestling to Love Netflix’s Excellent Wrestlers
- The Most Anticipated Books, Movies, TV, and Music of Fall 2023
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
