By TIME Video
May 27, 2014

Supermodel Gisele Bündchen is the new face of the legendary Chanel No.5 perfume, following in the footsteps of actress Nicole Kidman and model Kate Moss.

A new ad campaign featuring Bündchen will be directed by Moulin Rouge‘s Baz Luhrmann, who also did Nicole Kidman’s ad for Chanel No. 5 back in 2004. Bündchen is taking over Brad Pitt, whose short (and mostly awkward) stint as the fragrance’s first male face in 2012 drew some criticism.

Chanel No. 5 was the first perfume launched by French designer Coco Chanel, and it is considered one of the most iconic and seductive fragrances of all time. In the 1950s, the scent became synonymous with glamour when the movie star Marilyn Monroe, asked in a 1954 interview what she wore to bed, provocatively responded: “five drops of Chanel No. 5.”



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