Arby’s bought the oversized brown fedora that Pharrell Williams wore at the Grammys for $44,000 on Sunday, just before he performed at the Oscars in a black version of the signature Vivienne Westwood hat.
The singer, who was nominated for an Oscar for Best Song with Despicable Me 2‘s infectious “Happy,” tweeted:
And the fast food chain responded:
The hat went viral after Pharrell’s Grammy appearance, spawning photoshop tributes and even its own Twitter parody account. Proceeds from the eBay auction will be donated to Pharrell’s nonprofit, From One Hand to AnOTHER, which provides learning and arts resources for underprivileged kids.
More Must-Reads from TIME
- How Donald Trump Won
- The Best Inventions of 2024
- Why Sleep Is the Key to Living Longer
- Robert Zemeckis Just Wants to Move You
- How to Break 8 Toxic Communication Habits
- Nicola Coughlan Bet on Herself—And Won
- Why Vinegar Is So Good for You
- Meet TIME's Newest Class of Next Generation Leaders
Write to Charlotte Alter at charlotte.alter@time.com