While there have been tons of iterations imagining what corporate logos would look if they were designed by hipsters, what would happen if Warby Parker or Dollar Shave Club turned corporate?
Cornett, a Kentucky ad agency that does creative for A&W, decided to take on the task of shaving off brands’ handlebar mustaches for a more clean cut look. It’s interesting to see how some hipster brands changed and others … didn’t. Urban Outfitters has done a pretty good job of corporatizing hipster culture, after all.
Cornett
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com