Politica

George Bush–all three generations of him–wants to woo Hispanic voters. Scarcely a week goes by when the Texas Governor–George W.–isn’t hola-ing and comos estas-ing his way through a Hispanic community center or a classroom filled with Hispanic children. And late last week in New York City, his campaign released its first television ads of the general election–ads starring GEORGE P. BUSH, the candidate’s charismatic 23-year-old Mexican-American nephew, in a direct pitch to New York’s Puerto Rican voting bloc. The star turn will not be his last. “You’re going to be seeing a lot more of him,” beams a campaign adviser.

Even George H.W. Bush–the patriarch of the namesakes–is getting into the swing of things. Sources tell TIME that the former President, who once famously referred to his Mexican-American grandchildren, including George P., as “the little brown ones,” recently urged his son’s campaign to hold a national Hispanic event aimed at luring Hispanics away from the Democrats. The way things are going, the Republican Convention will be a fiesta de la familia.

–By James Carney and John F. Dickerson/Washington