TIME U.S.

Watch the New ‘Sexy’ Las Vegas Water Conservation Ads

"There's Nothing Sexier Than Saving Water."

(LAS VEGAS) — Another part of the drought-ridden West is attempting to make water conservation sexy, this time with funny ads in Las Vegas.

The Southern Nevada Water Authority this week launched a campaign on television, radio, print and social media themed: “There’s Nothing Sexier Than Saving Water.” The ads were developed by R&R Partners, the firm behind Vegas’ most famous tagline: “What Happens Here, Stays Here.”

The new advertisements depict people adjusting watering clocks as members of the opposite sex ogle with lust. It coincides with the new fall restrictions that began Tuesday, which through Oct. 31 limits watering to three days a week and prohibits sprinklers during the day and misting systems at businesses.

In June, San Francisco officials also unveiled sexy ads, which urged residents to go “full-frontal” and take short, steamy showers.

Spokesman Scott Huntley said the new Las Vegas campaign was developed over the last year and that Nevada officials were not aware of San Francisco’s recent ads.

He said the Nevada water agency has for years done two-week long “compliance” promotions during the seasonal transitions, using humorous messages to remind users to be complaint. Violators are first given warnings before fines start at $100, exceeding $1,000 for repeat offenders.

The advertising, which cost about $1.6 million annually, is a part of the longstanding effort to plug water conservation in the desert area that has been in drought for years.

“We were the first to the game on this. We’ve had a tremendous amount of success that’s being emulated in other places,” Huntley said.

The previous “Don’t Make Us Ask You Again” theme was used for eight years in Vegas and featured male-centric slapstick humor because research showed that the typical household water controller was, according to Huntley, a “Joe Six Pack,” or a man in his late 20s to 50s.

And perhaps as proof that sex sells to everyone, Huntley said the new ads were made to also target expanding demographics, including those who are older and more diverse and female.

“There are certainly things that grab people’s attention and humor does it a lot and one of the primary aspects of humor is the sexual humor, the sexy humor — that’s one of the basics,” Huntley said.

TIME Markets

U.S. Business Group Tells China to Open Insurance and Securities Markets

China Financial Markets
Ng Han Guan—AP A Chinese investor monitors stock prices at a brokerage in Beijing on Aug. 27, 2015

Foreign service businesses are "pessimistic about the regulatory environment"

(BEIJING) — An American business group urged China on Friday to allow more access to its insurance and other service industries, saying foreign skills could help develop its volatile stock markets and cope with disasters like the recent chemical explosion in Tianjin.

Opening largely closed banking, logistics and other markets wider to foreign competitors would support the communist leadership’s effort to nurture service industries and reduce reliance on trade and investment to drive economic growth, the American Chamber of Commerce in China said.

The group’s deputy chairman, Lester Ross, pointed to China’s stock market plunge and the Aug. 12 explosion in Tianjin that killed at least 145 people, and said bringing in more global expertise could help to develop financial markets and reduce the impact of disasters.

“Our hope, frankly, is that the downturn in the market will encourage the Chinese government to open faster,” Ross said at a news conference.

In a report, the chamber also cited potential opportunities in fields including engineering, health care, communications technology, legal services, real estate, entertainment, online commerce and logistics.

The report is part of an annual series but its release comes at a time when stock market turmoil and unexpectedly weak export and manufacturing data have fueled concerns about the health of China’s economy. That has prompted urging from economists for Beijing to move faster on promised reforms aimed at making the economy more productive by opening state-dominated industries to private and foreign competition.

Despite promises of reform, foreign service businesses are “pessimistic about the regulatory environment,” said the chamber chairman, James Zimmerman.

Ross said China’s insurance industry, with a history of just 35 years, lacks the experience of foreign insurers at spotting potential risks and encouraging policyholders to reduce them.

“The more of that China has, the less likely it would be that it’s going to have casualties and disasters like those we have recently seen,” he said.

Zimmerman said Beijing should take action on its own without waiting to complete talks underway with Washington on proposed bilateral investment treaties that are expected to lead to further market opening.

“For the Chinese economy’s own good, they need to move faster,” said Zimmerman.

The chamber also expressed concern about the impact of proposed Chinese anti-terrorism and cybersecurity laws that companies worry could restrict market access for a wide array of foreign communications, computer and other technology.

The number of telecommunications services open to foreign investment is “very, very limited,” and the government’s “exaggerated concern about security” could reduce access further, Ross said.

TIME Cheese

Russian Police Bust $30 Million Contraband Cheese Ring

99643214
Danita Delimont—Getty Images/Gallo Images

U.S. and European agriculture imports have been banned since last year

Fake cheese doing the rounds? Fear not. The Russian authorities have come to the rescue, preserving the sanctity of cheese in Russia and arresting six people along the way.

An international ring of schemers were involved in producing contraband cheese worth about 2 billion rubles, or nearly $30 million, according to CBS News. The crackdown is part of the Russian government’s plan to enforce a ban on imports of Western products.

The ring of schemers, six of whom were taken into custody Tuesday, had allegedly been fixing fake labels on banned cheeses to then sell to supermarket chains in Moscow and St. Petersburg.

Russian authorities have been cracking down on contraband food — much of which was banned a year ago — in retaliation for U.S. and European sanctions against the country. Government workers have destroyed 48 tons of animal products and 552 tons of fruits and vegetables seized to date, the national agricultural oversight agency said.

TIME U.S.

Cop Delivers Couple’s Baby After Stopping Them for Speeding

Watch the dashcam video

A routine traffic stop in the middle of the night ended with a Seattle cop helping to deliver the passenger’s baby — a birth captured on dashcam video.

Officer Anthony Reynolds noticed a car running red lights and speeding at about 3:45 a.m. local time (6:45 a.m. ET) Sunday, police said.

When he ordered the vehicle to stop, the driver jumped out and shouted that his wife was in labor.

Although Reynolds called for an ambulance, the couple’s baby arrived before medics and can be heard screaming in the video.

“After first giving a full-throated cry as she burst into the world, the…

Read the rest of the story from our partners at NBC News

TIME General Motors

You Could Soon Be Driving a Buick Made in China

The Buick emblem on the grill of a new c
JEFF HAYNES—AFP/Getty Images

It could spark a heated debate about American manufacturing

General Motors is expected to start exporting the Buick Envision from a Chinese plant to American dealerships by the end of 2016. If the move goes through, GM will become the first major car company to sell a vehicle in the U.S. that was made in China, USA Today reports.

GM makes the model in China because Chinese consumers like Buicks more than American consumers do, making that country the biggest market for Buick cars. The company likely won’t have enough sales in the U.S. to justify a second plant, so if they want to sell that model here, the most efficient and cost-effective way to do so would be to export it from China, the paper reports.

This move would be made in the midst of an already heated presidential campaign, and it would likely provoke conversation about declining American manufacturing as compared to rising Chinese manufacturing. We already know that current GOP frontrunner Donald Trump will have something to say about this.

USA Today reports that this is all just speculation. Nothing is definite as of yet, but IHS analysts are so confident that GM will go through with the export that they have already incorporated it into their official predictions for U.S. auto sales.

TIME natural disaster

Big Wildfire Threatens Washington Resort Town

Lorne Brunson stands on a hill overlooking remains of his homestead on which was lost to a wildfire near Coyote Canyon in Fruitland, Wash., Aug. 16, 2015.
Tyler Tjomsland—AP Lorne Brunson stands on a hill overlooking remains of his homestead, which was lost to a wildfire near Coyote Canyon in Fruitland, Wash., Aug. 16, 2015.

The flames come in the midst of the summer tourist season

(SPOKANE, Wash.) — Big wildfires threatened the Lake Chelan resort region of central Washington on Monday after driving away tourists, destroying a warehouse filled with nearly 2 million pounds of apples and forcing thousands of residents to flee.

The several large fires burning near the town of Chelan have scorched more than 155 square miles and destroyed an estimated 75 homes and businesses Friday and Saturday, officials said. Scores of homes remain threatened, and mandatory evacuation orders remained in effect for more than 2,900 people in the Chelan area.

The Chelan fires were just some of the many destructive blazes burning throughout the Northwest. In northern Idaho, more than 40 homes were lost near the town of Kamiah, and in Oregon a lightning-sparked blaze on the Malheur National Forest has grown to more than 60 square miles and has destroyed at least 26 homes.

So many fires are burning across the West that the National Interagency Fire Center announced Monday that 200 active-duty military troops were being called in to help. They will be sent to a fire on Aug. 23.

The blazes near Chelan, about 180 miles east of Seattle, are burning through grass, brush and timber, fire spokeswoman Janet Pearce said. The uncontained fires were being battled by more than 900 firefighters, she said.

“Today our focus is on structure protection,” she said Monday.

Air tankers established lines to keep the flames from reaching downtown Chelan, fire officials said.

The flames come in the midst of the summer tourist season in the scenic town located along Lake Chelan in the Cascade Range.

But lots of tourists left Chelan after the fires broke out on Friday, said Mike Steele, director of the Lake Chelan Chamber of Commerce. It’s too early to determine the economic impact, but Steele said it would be significant.

“We’re working hard to get our feet back on the ground,” Steele said, noting that many of the people who would serve tourists have either had to leave or lost homes.

“We’ll be welcoming visitors back here very shortly,” Steele said. “That’s our goal.”

The fires also threaten apple orchards and packing warehouses in the heart of the state’s apple belt during what has been a summer of drought in the Northwest.

Chelan Fruit lost one of its major fruit-packing warehouses in Chelan to wildfire on Friday. The warehouse contained 1.8 million pounds of apples and employed about 800 people, said Mac Riggan, director of marketing for the company.

The employees are being sent to Chelan Fruit’s other facilities in the region, Riggan said. “Our other plant in Chelan is fully operational,” he said.

Washington is by far the nation’s largest apple producer, and the industry produced more than 140 million cartons of apples last year, of which perhaps 6 million remain in warehouses, Riggan said.

“It’s not a major loss to the industry,” Riggan said. “It is to us.”

Washington farmers grossed about $2 billion from the apple crop last year, and late-season apples tend to sell at a discount as buyers are waiting for new fruit, he said.

The air was clouded with smoke in Spokane, about 150 miles east of the Chelan fire, on Monday. Air quality was expected to remain in the “unhealthy for sensitive groups” range for at least the next couple of days because of the Chelan fire and other fires, according to the Spokane Regional Health District, which serves the metropolitan area of nearly 500,000 people.

“Smoke from wildfires is especially harmful for those with health conditions like asthma. We recommend that people who are sensitive to poor air quality limit their time outdoors,” said Dr. Joel McCullough, the local health officer.

Meanwhile, the Washington National Guard joined the firefighting efforts in the state after a request for assistance from the state Department of Natural Resources.

Two Black Hawk helicopters arrived Friday, and five 20-person hand crews arrived Sunday evening to join 350 firefighters battling one of the state’s most active fires, Cougar Creek, on the southeastern slopes of Mount Adams.

“The Guard’s help now is vital,” said Mary Verner, Washington state DNR’s deputy for wildfire.

“We’ve been expecting another devastating wildfire season, and have had our personnel and equipment ready so we can get them out the door the moment we’re asked for help,” said Maj. Gen. Bret Daugherty, commander of the Washington National Guard.

In northern Idaho on Monday, more than 700 firefighters along with 40 fire engines and four helicopters were trying to protect homes from flames. But residents along an 11-mile section of U.S. Highway 12 were told to be ready to flee.

On the Idaho-Oregon border, about 800 firefighters had a 443-square-mile wildfire 70 percent contained. However, fire officials warned that strong winds and low humidity, which can cause extreme fire activity, were likely to hit southern Idaho throughout most of Monday. The week-old fire has scorched grassland needed for cattle and primary habitat for sage grouse, a bird under consideration for federal protections.

Better weather helped firefighters battling wildfires in eastern Oregon. Though the fires are far from contained, higher humidity and lighter winds slowed the spread of the flames Sunday.

TIME U.S.

Hero Fireman Dives and Catches Baby Thrown From a Burning Building

Undated photo of Chattanooga Fire Lieutenant Vernon Lane
City of Chattanooga/Reuters Undated photo of Chattanooga Fire Lieutenant Vernon Lane, released on Aug. 14, 2015.

The mother threw the 10-month-old down before jumping herself to escape the flames

Off-duty Tennessee firefighter Vernon Lane caught a baby thrown from the third-floor window of a building engulfed in flames.

The mother threw the 10-month-old baby before jumping herself to escape the fire after it ignited late Thursday, according to Lane, a Chattanooga fire lieutenant. Lane caught the baby before the mother landed on his back. Both survived without injury.

“I had to dive and actually catch the baby in my arms cause we both hit the ground at the same time,” Lane said at a news conference Friday, according Reuters.

Both Lane and the woman lived in the building that caught on fire. It took 50 firefighters to extinguish the flames, and Lane lost most of his possessions. But he is being heralded as a hero in Chattanooga.

“I was just doing my job,” said Lane. “It’s my instinct to help.”

[Reuters]

TIME Ford

Ford’s New American Plant Starts Making Trucks Today

Ford Reports Drop In Quarterly Earnings
Justin Sullivan—Getty Images The Ford logo is seen on a brand new Ford truck.

The automaker is showing its commitment to American manufacturing

Ford began production on Wednesday of its new 2016 F-650 and F-750 trucks at an Ohio plant that represents a $168 million investment. This is the first time the car maker’s medium-duty trucks will be assembled in the United States.

The plant is one of the largest employers in Lorain County, and this move from Mexico to Avon Lake, Ohio, will help secure over 1,000 United Auto Workers jobs. The move displays Ford’s commitment to American manufacturing, Ford President Joe Hinrichs said in the company’s news release.

Jimmy Settles, UAW vice president and director of the National Ford Department, spoke to the change:

Building these world-class vehicles in America helps secure jobs for more than 1,000 UAW members and provides economic growth for the Avon Lake community. Strengthening the economy through job creation continues our efforts to rebuild the American middle-class and communities across this nation.

The shift was announced in 2014 and was part of a bargaining agreement the automaker made with the UAW in 2011.

TIME U.S.

This 3-Year-Old Mayor Has Already Nailed His New Job

Bobby Tufts the Boy Mayor
Jeff Baenen—AP Bobby Tufts, Dorset's previous mayor, poses before starting the Ronald McDonald fundraising walk in June 26, 2013 at Dorset, Minn.

"Being nice and no poopy talk"

James Tufts is just like many 3-year-olds: He tussles with his older brother. He loves to chat up strangers.

He’s also got a side gig as the newest—and youngest-ever—mayor of Dorset, Minn. The spunky tot’s name was drawn from a hat at the annual Taste of Dorset food festival to serve as a ceremonial head of the tiny northern Minnesota town of 22 people.

James has some big little footsteps to follow: His older brother, Robert, was the previous youngest mayor of Dorset. Robert, now 6, served two consecutive terms as mayor while he was 3 and 4. He was two days older than James when he was “elected,” and has become instrumental to James’ political image.

“He doesn’t do too much mean stuff, and I taught him how to be nice,” Robert said of his brother. Robert used his time in office to raise money for the Salvation Army and the Ronald McDonald House; James is going to spend the year fundraising for the Leukemia & Lymphoma Society.

James, for his part, has figured out exactly what makes for a good leader: “Being nice and no poopy talk.”

[Today]

TIME U.S.

Scenes from the Ferguson Protests One Year After Michael Brown’s Death

On Aug. 9, 2014 the death of Michael Brown sparked sometimes violent protests and a year of debate about the nature of the relationship between police and African Americans. Now, on the anniversary of his death, fresh unrest threatens to enflame racial tensions once again

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