TIME Google Doodle

Google Doodle Has Two Letters Playing Tennis to Celebrate This Year’s U.S. Open

Google

It's a tense battle between the o and the g

As tennis stars Marin Cilic and Serena Williams prepare to defend their U.S. Open titles on Monday (with Williams on track to complete a “calendar-year Grand Slam” by winning all four major tournaments within 12 months), Google’s logo is already engaged in a tense tennis battle with its g doing battle with one of the o twins on Monday’s Doodle.

The iconic tournament at New York City’s Flushing Meadows is the season’s final Grand Slam after the Australian Open, the French Open and Wimbledon, and Google is celebrating “the possibility of a historic moment at Arthur Ashe stadium” should Williams become the first woman to win all four consecutively since Steffi Graf in 1988.

Fortunately, as the company says, “Serena can’t hit a through-body lob like today’s ‘o.’”

Read next: What to Know Before the U.S. Open

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TIME tennis

Maria Sharapova Pulls Out of U.S. Open

ADVANCE FOR WEEKEND EDITIONS, AUG. 29-30 - FILE - In this July 3, 2015, file photo, Maria Sharapova returns a ball to Irina-Camelia Begu during their singles match at the All England Lawn Tennis Championships in Wimbledon, London. Sharapova is seeded third for the U.S. Open tennis tournament. (AP Photo/Pavel Golovkin, File)
Pavel Golovkin—AP Maria Sharapova returns a ball to Irina-Camelia Begu during their singles match in Wimbledon, London, on July 3, 2015.

For the second time in three years

Maria Sharapova pulled out of the U.S. Open for the second time in three years Sunday, withdrawing on the eve of the tournament because of a lingering right leg injury.

The U.S. Tennis Association announced the withdrawal via a press release at about the same time that Sharapova, who won the title in New York in 2006, posted the news on her Facebook page.

“Unfortunately I will not be able to compete in this (year’s U.S.) Open. I have done everything possible to be ready but it was just not enough time,” Sharapova’s message said. “To all my amazing fans, I will be back in the Asian swing in a few weeks and look forward to finishing the year healthy and strong.”

In 2013, Sharapova skipped the U.S. Open because of a right shoulder injury. She also missed the Grand Slam tournament played on hard courts in Flushing Meadows in 2008, when she was off the tour for about 10 months because of surgery on her right shoulder.

Sharapova has not played a match on tour since losing to No. 1-ranked Serena Williams in the Wimbledon semifinals in July. The 28-year-old Russian withdrew from hard-court tournaments in Toronto and Cincinnati in August, citing a right leg strain.

“From a player’s perspective you always have to believe in the ability to go through the little things that you might have. Physically, that’s part of sports, unfortunately,” Sharapova said in an interview this month. “There’s no athlete who’s ever 100 percent healthy.”

Sharapova is a five-time major champion who was going to be seeded No. 3 for the U.S. Open, where play begins Monday. She was drawn to possibly face Williams — who is bidding for tennis’ first calendar-year Grand Slam since 1988 — in the semifinals.

The USTA said that Daria Kasatkina, an 18-year-old Russian who is ranked 133rd, is the lucky loser who will replace Sharapova in the main draw.

Play begins Monday.

MONEY Sports

The Highest Paid Men and Women in Tennis

Unlike most pro sports, prize money and popularity is relatively equal between the sexes in tennis. Here's how the total earnings for top players compares.

  • Roger Federer

    Western & Southern Open - Day 7
    Maddie Meyer—Getty Images Roger Federer of Switzerland returns a shot to Andy Murray of Great Britain during the semifinals on Day 8 of the Western & Southern Open at the Lindner Family Tennis Center on August 22, 2015 in Cincinnati, Ohio.

    Despite being denied his eighth Wimbledon title this year, and lacking a Grand Slam victory since his 2012 Wimbledon title, Federer (pictured above) still holds the record with 17 Grand Slam victories — and also holds the money title with his fifth-place standing on the Forbes list at $67 million over twelve months. Federer raked in $9 million in earnings and $58 million in endorsements from high-end clients such as Rolex, Credit Suisse, Nike, and Mercedes-Benz.

  • Novak Djokovic

    Western & Southern Open - Day 7
    Maddie Meyer—Getty Images Novak Djokovic of Serbia returns a forehand to Stanislas Wawrinka of Switzerland during Day 7 of the Western & Southern Open at the Lindner Family Tennis Center on August 21, 2015 in Cincinnati, Ohio.

    The winner of both the Australian Open and Wimbledon in 2015 is arguably at the top of his game. Djokovic has appeared in Grand Slam finals in 13 of the last 18 events. He has the greatest prize money take at $17.2 million in winnings. Combined with $31 million in endorsements from companies including Seiko and Peugeot, Djokovic ranks 13th on the Forbes list with $48.2 million.

  • Rafael Nadal

    Day Four: The Championships - Wimbledon 2015
    Ian Walton—Getty Images Nadal of Spain sits in his chair between games in his Gentlemens Singles Second Round match against Dustin Brown of Germany during day four of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 2, 2015 in London, England.

    Nadal has been plagued by injuries and has yet to reach the promise from his incredible year in 2013. However, Nadal is still the king of Roland Garros with nine French Open titles. He is also the 22nd highest-paid athlete on the Forbes list with a total of $32.5 million. $4.5 million of that total is prize money, while $28 million is in endorsements from the likes of Tommy Hilfiger, Telefonica, and Kia Motors.

  • Maria Sharapova

    during day ten of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 9, 2015 in London, England.
    Julian Finney—2015 Getty Images Maria Sharapova of Russia plays a backhand in the Ladies Singles Semi Final match against Serena Williams of the United States during day ten of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 9, 2015 in London, England.

    Sharapova leads the list of highest-earning female athletes for an amazing 11th straight year. She bounced back from injuries in 2013 to take the 2014 French Open, and racked up $6.7 million in prize money for the 2015 evaluation period. Sharapova also earns $23 million in endorsements from Avon, Evian, Tag Heuer, Nike, Head, Porsche and other sponsors, giving her the undisputed title at $29.7 million. That total is ahead of all but three male tennis stars.

  • Serena Williams

    Rogers Cup Toronto - Day 5
    Vaughn Ridley—Getty Images Serena Williams of the USA waits for a serve against Roberta Vinci of Italy during Day 5 of the Rogers Cup at the Aviva Centre on August 14, 2015 in Toronto, Ontario, Canada.

    Serena is on a roll, with four straight Grand Slam wins (aka the Serena Slam). With a US Open victory, she would complete the calendar year sweep of the Grand Slam, a feat last pulled off by Steffi Graf in 1998. Her $11.6 million in prize money tops the list, and with $13 million in endorsements, Serena is closing in on the top earnings spot with $24.6 million. Chase and Gatorade/PepsiCo are among her sponsors.

  • Andy Murray

    Rogers Cup Montreal - Day 6
    Minas Panagiotakis—Getty Images Andy Murray of Great Britain reacts after getting a point on Kei Nishikori of Japan during day six of the Rogers Cup at Uniprix Stadium on August 15, 2015 in Montreal, Quebec, Canada.

    The remaining member of the “big four,” Murray broke through at Wimbledon in 2013 with his victory, the first UK native to win the title since 1936. Murray’s take for the Forbes list is $22.3 million, composed of $6.3 million in winnings and $16 million in endorsements from Under Armour, Standard Life, and Head. That impressive total still puts him behind the top female tennis star.

  • Kei Nishikori

    Rogers Cup Montreal - Day 4
    Minas Panagiotakis—Getty Images Kei Nishikori of Japan hits a return against David Goffin of Belgium during day four of the Rogers Cup at Uniprix Stadium on August 13, 2015 in Montreal, Quebec, Canada. Kei Nishikori defeated David Goffin 6-4, 6-4.

    Nishikori is the only Japanese player ever to reach the top ten in the world tennis rankings. Nishikori has 14 endorsements including Delta Airlines, Uniqlo, Wilson, Adidas, Jaguar, and Tag Heuer. His endorsement take is $15 million, raising his earnings total to $19.5 million.

  • Caroline Wozniacki

    during day seven of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 6, 2015 in London, England.
    Ian Walton—2015 Getty Images Caroline Wozniacki of Denmark plays a backhand in her Ladies' Singles Fourth Round match against Garbine Muguruza of Spain during day seven of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 6, 2015 in London, England.

    Wozniacki was involved in two high profile events other than tennis over the past year, with an appearance in the Sports Illustrated swimsuit issue, and a run in the New York City marathon that raised over $80,000 for charity. Wozniacki pulled in a total of $14.6 million with $11 million in endorsements and $3.6 million in prize money. Sponsors include Rolex, Adidas, and Godiva chocolates. (It’s been reported that free chocolates are part of the deal.)

  • Stan Wawrinka

    Western & Southern Open - Day 5
    Maddie Meyer—Getty Images Stanislas Wawrinka of Switzerland returns a backhand to Borna Coric of Croatia during Day 5 of the Western & Southern Open at the Lidler Family Tennis Center on August 18, 2015 in Cincinnati, Ohio.

    The winner of the 2015 French Open, Wawrinka is rising to the upper echelon of men’s tennis. He lags far behind his Swiss countryman Federer with “only” about $4 million in earnings on the court, but also has a $20 million endorsement deal through 2018 with Yonex apparel. His earnings over the same period as the Forbes list (June 1, 2014 to June 1 2015) are likely in the $12 million-$14 million range.

  • Ana Ivanovic

    Rogers Cup Toronto - Day 3
    Vaughn Ridley—Getty Images Ana Ivanovic of Serbia plays a shot against Olga Govortsova of Belarus during Day 3 of the Rogers Cup at the Aviva Centre on August 12, 2015 in Toronto, Ontario, Canada.

    Ivanovic earned $8.3 million over the past year, with $1.8 million in winnings and $6.5 million in endorsements. She reached 5th in the 2014 world rankings in 2014 but has no Grand Slam victories since her triumph in the 2008 French Open. Ivanovic’s sponsors include Adidas, Shiseido, and Dubai Duty Free.

     

  • Petra Kvitova

    <> on Day 4 of the Connecticut Open at Connecticut Tennis Center at Yale on August 27, 2015 in New Haven, Connecticut.
    Maddie Meyer—2015 Getty Images Petra Kvitova of Czech Republic returns a forehand to Agnieszka Radwanska of Poland on Day 4 of the Connecticut Open at Connecticut Tennis Center at Yale on August 27, 2015 in New Haven, Connecticut.

    Thanks to a 2014 Wimbledon victory, Kvitova shot up the earnings list. As of this writing, her Wimbledon victory is the last Grand Slam event won by anyone other than Serena Williams. Kvitova’s total winnings were $5.9 million, and an extra $1.8 million in endorsements raised her to 5th place among women athletes with $7.7 million. Nike and Wilson are Kvitova’s primary sponsors.

  • Simona Halep

    Western & Southern Open - Day 5
    Rob Carr—Getty Images Simona Halep of Romania returns a shot to Kristina Mladenovic of France during the Western & Southern Open at the Linder Family Tennis Center on August 19, 2015 in Cincinnati, Ohio.

    Halep rose to be the second-ranked female player in 2014, propelled by her appearance in the finals of the 2014 French Open. She has multiple endorsements in her native Romania along with contracts with Adidas and Wilson, but $5.3 million in prize money overshadowed her $1.5 million in endorsements. With a total of $6.8 million, Halep is 7th highest earning woman athlete on the Forbes list.

  • Agnieszka Radwanska

    Vaughn Ridley Agnieszka Radwanska of Poland plays a shot against Simona Halep of Romania during Day 5 of the Rogers Cup at the Aviva Centre on August 14, 2015 in Toronto, Ontario, Canada.

    Radwanska earned $6 million over the last year, with $2 million in prize money and $4 million in endorsements. She has yet to break through with a Grand Slam victory, coming closest in 2012 at Wimbledon where Serena Williams beat her in the finals. Her sponsors include Lotto and Lexus.

     

  • Tomas Berdych

    Day Six: The Championships - Wimbledon 2015
    Shaun Botterill—Getty Images Tomas Berdych of Czech Republic celebrates winning in his Mens Singles Third Round match against Pablo Andujar of Spain during day six of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 4, 2015 in London, England.

    The details of Berdych’s H&M endorsement contract were not made public, but we have him in the seventh slot. He is 6th on the ATP prize winnings list at $2.4 million and his 2013 contract was presumably enough of a raise to peel him away from the deep pockets of Nike.

    More From MoneyTips:

TIME Sports

Serena Williams’ Fashion Future Was Hinted at Years Ago

Sep. 3, 2001
Cover Credit: ADREES LATIF The Sep. 3, 2001, cover of TIME

A TIME cover story from 2001 offered a glimpse at Serena Williams' still-to-come future

At the U.S. Open, starting Monday, Serena Williams will have the opportunity to make history with tennis’ always-elusive Grand Slam—victories in the four major tournaments all in the same year. That’s a huge deal for any athlete, but for Williams it could be especially so: as revealed in a New York Magazine cover story earlier this month, even though she’s at the top of her game the 33-year-old has her eye on what might come next.

There’s every indication that that next phase in Williams’ career will be to continue the work she’s already done in the world of fashion—which would be no surprise to anyone who read TIME’s 2001 cover story about Williams and her sister Venus. As the story revealed, the siblings were already taking their first steps toward a fashion career as they were first entering stardom:

They are up front about the fact that tennis is merely one aspect of their lives. They take the autumn off, for example, to attend a fashion design school located next to a strip mall in Fort Lauderdale, Fla. Because the ranking system of the Women’s Tennis Association (WTA) adds up the best 17 events over the previous 52 weeks, neither sister has a realistic shot at a No. 1 ranking. Still, Venus, who won Wimbledon in July, is ranked fourth, while Serena, who has played even less, is 10th. They are part-time players with a full-time presence.

…Along with Anna Kournikova, 20, who may be the most photographed woman in the world, the Williams sisters are celebrities as much as they are tennis players. “We’re two sisters. That’s new and exciting,” says Serena, sounding very much like a younger sister. And they act like sisters. Really close sisters. Besides living together, they usually share hotel rooms at tournaments. They sit next to each other in their classes. They want to start a clothing business together. When Venus loses her wallet, which is surprisingly often, Serena often finds it. Venus even sticks her nose in Serena’s mouth to find out what she ate. They make the Jolie siblings look estranged.

Read the full story from 2001, here in the TIME Vault: The Sisters vs. The World

TIME tennis

What to Know Before the U.S. Open

Serena's Grand Slam, Djokovic's great year, and other story lines to follow

You may have heard: This is the summer of Serena.

At the 2015 U.S. Open, which starts Monday in New York, Serena Williams will be chasing down two milestones in tennis history. With a title, she’d become the first woman to win a calendar year Grand Slam—a sweep of the Australian Open, French Open, Wimbledon, and U.S. Open—since Steffi Graf did in in 1988. At the same time, a victory would give her 22 career major tournament singles titles, tying Graf’s mark and leaving her just two behind the all-time leader, Margaret Court. “It is time to look around you,” Darren Cahill, the tennis coach and ESPN commentator, said during the tournament’s draw ceremony, “and appreciate the moment we’re in.”

Serena’s not the only player shining. On the men’s side, Novak Djokovic, for one, is having a fine year himself. His only Slam loss came in the French Open final, to Stan Wawrinka. Djokovic is aiming for a repeat of 2011, his breakout year, when he won the Australian, Wimbledon, and then owned New York. A 2015 U.S. Open title would give Djokovic 10 Grand Slam tournament wins. It sure seems like he has many more in him: Will Djokovic be the player to top Roger Federer’s record 17 titles?

Not that Federer’s done winning, himself. His impressive effort at the Cincinnati tune-up tournament has Fed-fans chirping. The New York crowd will want nothing more than one last cheer for the five-time U.S. Open champ. Plus that little Serena Grand Slam on everyone’s mind.

Here’s a closer look at the this year’s tournament, bracket by bracket.

The Women

American Onslaught United States Tennis Association president Katrina Adams drew the names for this year’s tournament, and promptly made life miserable for several American women, as Venus Williams, Madison Keys, and Sloane Stephens—the top American hopes not named Serena—were all placed in Serena’s bracket. But fans win here, as Serena’s road to the semis is now festooned with potentially compelling matches: She could meet Stephens in the third round, Keys in round of 16, and her big sister in the quarterfinals. Another name to remember in this bracket: Belinda Bencic, the Swiss teen who stunned Williams in the the semifinals of the Toronto tournament earlier in August.

Maria’s Out With Maria Sharapova pulling out of the Open due to injury, this bracket, already relatively weak, just got a whole lot weaker. The highest-seeded player here is Ana Ivanovic, at No. 7. One to watch: Heather Watson of Great Britain, who almost knocked off Serena at Wimbledon and is seeking her first U.S. Open win.

Woz World Caroline Wozniacki wants to spoil her good friend’s life. Off the court, Wozniacki and Serena are pals: Williams helped Wozniacki through her high-profile breakup with golf star Rory McIllroy last year (they were engaged to be married). On the court, Wozniacki is a threat: She made last year’s finals, where she lost to Williams, 6-3, 6-3. Also lurking in this bracket is the last woman to win a U.S. Open besides Serena, Australian Samantha Stosur, who took the 2011 title, and Petra Kvitova of the Czech Republic, who has won two Slams on grass (Wimbledon in 2011 and 2014), but has yet to conquer hard courts.

Challenge Bracket If you had to bet on a bracket to produce the player who upsets Williams, put your chips on Simona Halep’s quarter. Halep is seeded second in the tournament. Although Williams beat her in the Cincinnati final in August, Halep handed Williams one of her worst hard court losses, a 6-0, 6-2 drubbing during the round robin stage of last year’s WTA championships. Victoria Azarenka is also lurking here. Williams has won a startling 30 out of the last 32 tournament finals she’s played, but Azarenka handed her both those losses, in Doha and Cincinnati in 2013, both on hard court. She’s also pushed Williams to three sets at the US Open, in the 2012 and 2013 finals.

The Men

Big Name Quarter For the second time this Grand Slam season, Novak Djokovic and Rafael Nadal are poised to meet in a quarterfinal, a sure sign that Nadal’s game has tailed off this year—he’s an 8th-seed. (Djokovic beat Nadal on clay at the French Open, ending his 39-match winning streak at that tournament). Nadal will be lucky to make it that far. He could meet fellow Spaniard Feliciano Lopez, who beat Nadal in the third round in Cincinnati, in the round of 16.

Small Name Quarter What the other bracket on Djokovic’s side of the draw lacks in star power—no Nadal, no Andy Murray, no Roger Federer, not even a Stan Wawrinka—it makes up for in next-wave talent. Last year’s U.S. Open finalists, defending champ Marin Cilic and Kei Nishikori, headline the group, along with the player many pros see as the most naturally gifted upstart: Grigor Dimitrov of Bulgaria.

Andy vs. Nasty Enemies of Aussie Nick Kyrgios—there are many, including, apparently, Nadal—surely cheered upon hearing that that he’d face a top opponent like Murray, the third seed, in the first round. Kyrgios’ meltdown at Wimbledon, where he repeatedly cursed and appeared to quit on his match, and in Montreal, where he insulted the girlfriend of Stan Wawrinka, have put him in the headlines. Murray should cut Kyrgios’ New York stay short. The 2012 Open champ could face Wawrinka in the quarterfinal.

Fed Finale One thing that tennis pundits could agree upon at the draw ceremony: Federer got a pretty friendly path to the semis. Sure, American John Isner, a potential round of 16 opponent for Federer, could always serve his way to an upset on home soil. And Tomas Berdych, who would play Federer in the quarterfinals, did bounce Federer out of the Open in that round three years ago. But Federer says he’s feeling real good. He reached the semis last year. Could his first finals appearance since 2009 be far behind?

TIME tennis

Tennis Star Novak Djokovic Complains of Pot-Smoking Spectator During Match

Rogers Cup Montreal - Day 6
Minas Panagiotakis—Getty Images Novak Djokovic of Serbia looks on against Jeremy Chardy of France during day six of the Rogers Cup at Uniprix Stadium on August 15, 2015 in Montreal, Quebec, Canada.

The World No. 1 wasn't pleased, but laughed it off later

World No. 1 tennis player Novak Djokovic had just won the first set of his semifinal against France’s Jeremy Chardy at the Rogers Cup in Montreal, Canada — a match he would go on to win comfortably before losing Sunday’s final against Britain’s Andy Murray — when he complained to the chair umpire that someone was smoking marijuana in the stands.

“Someone is smoking weed, I can smell it, I’m getting dizzy,” Djokovic said, according to the BBC. The 28-year-old later told reporters that it wasn’t the first time in the tournament he had detected traces of the drug’s distinct smell in the air.

“Yesterday in the doubles match, today again. Somebody’s really enjoying his life around the tennis court,” he said jokingly, referring to his doubles encounter alongside fellow Serbian Janko Tipsarevic.

“Somebody is getting high,” a video uploaded to YouTube shows him telling the umpire as he sits down. “No, honestly. Smell it?” he adds when the official began laughing incredulously. “The whole stadium smells it.”

It appears that for some people, the high of watching one of the world’s best athletes battle it out on court just isn’t enough.

Read next: Nick Kyrgios Throws Epic On-Court Shade Over Opponent Stan Wawrinka’s Girlfriend

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TIME tennis

Nick Kyrgios Throws Epic On-Court Shade Over Opponent Stan Wawrinka’s Girlfriend

Tennis: Rogers Cup - Wawrinka vs Kyrgios
Jean-Yves Ahern—USA TODAY Sports / Reuters Nick Kyrgios of Australia hits a shot against Stan Wawrinka of Switzerland during the Rogers Cup tennis tournament in Montreal, Quebec, Canada on August 12, 2015.

" I don’t know, I just said it”

Australian tennis player Nick Kyrgios lived up to his bad-boy reputation at Montreal Masters Thursday when cameras and court-side microphones caught him serving a biting insult to Swiss opponent Stan Wawrinka, saying Kyrgios’ teammate slept with Wawrinka’s girlfriend.

“Kokkinakis banged your girlfriend. Sorry to tell you that, mate,” Kyrgios could be heard saying to Wawrinka between volleys, according to news portal news.com.au.

The comment is presumed to reference Kyrgios’ Davis Cup teammate, Thanasi Kokkinakis, who has been linked in the past with Wawrinka’s girlfriend, Croatian player Donna Vekic. The two played doubles together at the 2014 Australian Open, but Kokkinakis quite literally laughed off insinuations that they were a couple at that time.

In a post-match interview with news.com.au, Kyrgios explained that his smack talk stemmed from Wawrinka “getting a bit lippy with me.” He said the words came, “kind of in the heat of the moment. I don’t know, I just said it.”

Kyrgios eventually won the match after Wawrinka dropped out with a back injury, falling behind 4-0 in the final set.

TIME tennis

Serena Williams Contemplates Life After Tennis

HSN Presents Serena Williams Signature Statement Collection - STYLE360 Spring/Summer 2015 Collections
Thomas Concordia—Getty Images Serena Williams walks the runway at the Serena Williams Signature Statement Collection show during STYLE360 on September 9, 2014 in New York City.

The tennis champ discusses her body's limits and a promising career in fashion

Fresh off of her grand slam victory at Wimbledon, Serena Williams candidly acknowledged the physical toll tennis has exacted on her body and an awareness that, at age 33, she has begun to position herself for life after tennis.

“We were so fast,” Serena said of herself and her sister, Venus, in an interview published in Wednesday’s issue of New York magazine, before laughing at her inadvertent slippage into the past tense. “We are,” she said. “We were. Gosh, is this over?”

Not that the tennis champ has a shortage of opportunities beyond court. She said she and her sister “brought fashion back to tennis” with a new line of athletic clothing, and is currently modeling her latest clothing line in an eye-popping photo shoot.

TIME tennis

Women’s Tennis to Experiment with Courtside iPads

TENNIS-GBR-WIMBLEDON
Glyn Kirk—AFP/Getty Images Serena Williams celebrates with the winner's trophy after her women's singles final victory over Spain's Garbine Muguruza at the 2015 Wimbledon Championships in London, on July 11, 2015.

Coaches will consult with players on iPads loaded with statistics

This past football season marked the first that the NFL put Microsoft Surface tablets in the hands of players and coaches on the sidelines. Now women’s pro tennis is following suit.

A Wall Street Journal report says that Apple iPads (sorry, Microsoft) will be given to tennis coaches for use during matches (coaches have a quick minute and a half per set to consult with players). The tablets come equipped with SAP software that displays detailed in-match data; screens optimized for sun and shade visibility; and cases to protect from overheating. (SAP has been the official global technology partner of the Women’s Tennis Association since 2013.)

It’s all part of the drive for data—one that is happening, in some form or another, in every major professional sport.

Among this trend, tennis writer Tom Perrotta of the WSJ notes, “Tennis has largely remained in the data dark ages.” No longer. The data-stuffed, weather-ready tablets make their debut at the Bank of the West Classic tournament in California this weekend, and can be used by coaches at six more tournaments this year. WTA chief Stacey Allaster told the WSJ that the organization’s goal is to “improve our athletes’ performance and provide richer data and storytelling for media.”

Data, data, data. While NFL players and coaches are examining tablets on the sidelines (sometimes in rain or snow), baseball players and fans can now see precise pitch velocities and power measurements for each hit, and basketball stat-heads can now review every shot of every game. Even good old-fashioned golf, long accused of not doing enough to woo young players and fans, has been friendly to new tech offerings and this year hired the tech team at MLB Advanced Media to power its new digital offering, PGA Tour Live.

After each tennis match, players and coaches will be able to access a database with additional insights.

Sure, all of this will help the athletes perform better, but in the long run, the move is undoubtedly about improving the fan experience and catering to the sudden, fast-growing hunger for sports analytics.

This article first appeared on Fortune.com.

TIME Sports

Watch Serena Williams and Novak Djokovic Dance to the Bee Gees

Djokovic and Williams brought back a Wimbledon tradition, with a twist

After defeating Roger Federer in four sets in the Wimbledon finals, Novak Djokovic said he was going to ask women’s champion, Serena Williams, to dance—and he did just that at the 2015 Champions’ Dinner thrown, this year, in their honor.

A Champions Dance was a Wimbledon tradition for years, but when the Champions’ Dinner moved dates and venues in 1977, the custom disappeared and was never officially brought back.

That didn’t stop Djokovic from inviting Williams, now a 21-time Grand Slam champion, to celebrate their 2015 Wimbledon championships on the dance floor. Djokovic called the dance a “tradition that was a bit forgotten,” and, according to the AP, suggested to Williams and the chairman of the All England Club, Philip Brook, that they bring it back. “They accepted it, fortunately,” Djokovic said.

While Djokovic initially claimed to have wanted to waltz with Williams, she reportedly wanted something more uptempo. Check out the two tennis greats throwing down to the Bee Gees “Night Fever,” all decked out in their formal attire. While Djokovic may have some serious moves on the tennis court, he might need more practice before championing the dance floor.

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