Mobile-friendly sites will do better in search results next month
Google is once again tweaking its search algorithm with a new change that should have some benefits for users.
The company announced in a Thursday blog post that it will rank mobile-optimized sites higher in search results starting April 21. Sites that work well on a smartphone will get a “significant” boost over other sites, the company says.
The change should ensure that people conducting Google searches on their phone typically arrive on easily-readable sites rather than messy desktop-based layouts that are hard to navigate on a small screen. Google offers a form where developers can input a URL to see whether it is mobile-friendly or not.
In addition to the algorithm change, Google said starting Thursday it will begin surfacing content hidden within apps more prominently in search results. If a developer has enabled App Indexing, Google’s search bots can crawl the contents of an app just like a Web page. Information from the app can show up along with regular search results on Google.
It makes sense that Google would want to incentivize App Indexing. The search giant doesn’t have the stranglehold on information queries on phones as it does on the desktop because people often boot up more narrowly-focused apps (Amazon for shopping, Yelp for food) instead of using Google to trawl the entire World Wide Web. More indexing means more valuable information that Google can present to users and serve ads against.