Want to name a crater after yourself? Your dog? Pay up.
The International Astronomical Union is not amused. That’s the gist of an email this august body, better known as the IAU, sent recently to people on the advisory board of an online company called Uwingu, which is selling the right to name craters on Mars. We’ve got the craters, you’ve got the names, is the essence of the company’s pitch. For the right price, Uwingu will put them together.