Apple wants to make its service competitive with other apps available on Android
Apple Music may cost about $10 per month in the United States, but that’s not the case everywhere.
The music streaming service, which rolls out in more than 100 countries this week, is considerably cheaper in parts of Asia and South America. In India, a subscription will cost about $2 per month, according to Quartz. In Brazil, Indonesia and Thailand, the cost is about $5. These countries also have the group membership subscription, which costs $15 in the U.S., offered at a similar discount.
Other streaming services like Rdio already offer competing services in foreign markets at a pretty low price. In the past, Apple hasn’t tried to compete on price in emerging markets, instead positioning the iPhone as a luxury item. But with Apple Music set to launch on Android, the world’s most popular mobile operating system, in the fall, it makes sense for Apple to price its service in a way that makes it affordable to all smartphone users and not just iPhone owners.